Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Monday, August 10, 2015

How to be an Indie Author: Final Thoughts

There is a lot to writing a book. There is a lot to publishing it, whether you go the traditional route or decide to go indie.

I hope that over the course of my indie author series you were able to gain some insights to the process and learned a little bit about what it takes, where mistakes can happen, and how to do better. Ultimately that is the goal.

It takes time to be successful in these things. It's been five years since I started down this path, and despite spending hours daily on writing, publishing, marketing, and researching, there is so much more I could know. There are so many more things I have to try, to work on, to evolve. The list is endless. And I question my decisions often, not necessarily out of doubt, but because I want to confirm they are still the right path for increasing success.

As you move forward in your writing career, remember these lessons that I learned the hard way:
  1. Sometimes you just have to do it. Even if it's shitty. Even if it's messy. Sometimes you just need to do it to prove to yourself you can.
  2. Yes, there are some really famous authors who are actually hacks. There are some no-names who are God's gift to literature. Ability has nothing to do with success.
  3. Re-evaluate often. You'll thank yourself. It helps guarantee your improvement.
  4. If you give up, you will not succeed.
  5. If writing brings you joy, just effing do it. Who cares?
  6. Everyone has an opinion and at some point, one of them will hurt. Bad.
  7. Find your ideal fan and give them what they want.
  8. Forgive yourself when you screw up. It's okay. You can always rework. You can always improve.
  9. Any review is better than none (haters are good.).
  10. Even if no one values your work, I do - because you're doing it. And that's awesome. It takes a lot of effort and resources and discipline to pull off a manuscript. Drink a beer (or tea - whatever!). You deserve it. And message me. Let's talk writing and publishing.
I'm serious. Message me. Tweet me. Facebook something. I love talking about writing and publishing. It's a lonely road and we authors need to stick together.

If you missed any of the posts in this series, bookmark this round-up of HOW TO BE AN INDIE AUTHOR:
  1. Beginning 
  2. Process
  3. Editing
  4. Formatting
  5. Publishing Ebooks
  6. Publishing Print
  7. 44 Marketing Tactics
I wish you much love and success on your writing journey. And do keep me posted. I want to know how things work out for you. Seriously.

Monday, August 3, 2015

How to be an Indie Author 7: 44 Marketing Tactics

This is the seventh post in a series about self-publishing from ideation through sales. To check out other posts in this series, click here.

Last time I finished up publishing by going over the special considerations of print-on-demand. This time, I'm going to talk about selling books, specifically, techniques indie authors can use to market their books.

[insert noun here] sells books.
First let me start out by saying, I have no goddamn clue what I am doing. None. I devour EVERYTHING on marketing I can find. I subscribe to a variety of newsletters for just this purpose. I ask everyone I know for advice and suggestions. So far, it remains a mystery to me.

That said, I recently decided to make some major changes to my marketing efforts and while on that journey have had some failures and made other mistakes. And I have so much more to do. One thing, which comes up again and again in marketing articles and blogs I read is know your target audience. This will make everything else either worth it or a waste of time. This is not a simple thing. You should create basically a character - as if you were writing about them. You should know everything about this person. Where do they live? Where do they hang out? Who are their friends? Gender? Age? Education? Socio-economic status? Religion? Everything.

I have been, historically, terrible at connecting with the demographics who would be interested in my books (I think). As part of my new marketing efforts, I'm going to revisit these questions and re-evaluate my current efforts. It's okay. I know I've made mistakes in every aspect of the publishing process and I've made the most in marketing.  I also have a lot of things left to try (So many options for awesome!).

Now you're wondering, why would you read about marketing from someone who has no idea what they are doing and hasn't tried just as many things?

*Smirks*

Because then you know what didn't work for me (or what I have yet to do - which is honestly a lot) and maybe you can do it better. When you go through this stuff, write to me, and tell me what worked for you. Seriously!

Please note, I am listing all these things because they DID work for some authors. They may work for you (especially if you're dialed into your target audience). You may have a better handle on things than I do or did. You may understand social media better, or have more evangelizing friends than I do, or have books in an easier to sell niche. Also, it should be stated that I am incredibly, notoriously, impatient. I may not have given enough time for things to work. Maybe I could have tweaked one thing and it would have been enough. I don't know. Regardless, in no particular order, here is the list of things you can do or places where you can go to market your book as an indie:
  1. Blog - not sure how many sales I've gotten through my blogs - I think they don't really reach the same demographics as my books. I'm not sure how I feel about that...one way or another. I think this works best if you have a devout fanbase or write specifically for your demographic/brand.
  2. Tweet (has been a mixed bag for me). It's fun, and if done well, can generate interest, or at least buzz.
  3. Instagram (haven't done this) - this is a good place if you take a lot of pictures and are trying to reach female millennials.
  4. Tumblr (haven't done this) - some people have turned their tumblrs into book deals. Not sure exactly how this works, but tumblr has a book liaison person so, it happens regularly.
  5. Google + - I get a lot of profile views and infrequently get +1s for my blog posts, but I don't know how helpful it has been as far as sales.
  6. Facebook - I think this is more for people who are committed fans as opposed to recruiting new ones. Because of the way FB pushes page statuses v individual statuses, I've read it's better to go with FB ads, but that requires money, which I don't have to allocate to this right now. 
  7. Podcasting (haven't done this yet but want to, especially do a series from certain character perspectives)
  8. Build a quiz based on your books (just did this, not a lot of info yet). I think it's a fun idea, and it takes very little time. So, there you go.
  9. Word of mouth - i.e. get a few friends who LOVE YOU and LOVE YOUR WORK to sell FOR YOU. When I find a few myself, I'll let you know how it works out.
  10. Reviews - ONE OF THE SINGLE BEST WAYS TO SELL and also, one of the hardest things to get. I've heard PR reps say, give out 50 copies, get 10 reviews back. These you really need to track down - which has worked for me to get a few, but I don't have a lot of data yet on how this plays out.
  11. Write reviews for similar work - haven't done this because honestly, I'm not altogether sure how I would set it up. The plus here is people funneled to your blog or post who are primed for that type of content. The downside is, well, you need to have time to read books.
  12. Write guest posts and articles on related content - this is something I just started doing since May. I've been doing about a guest post every two weeks. I'm not sure how that will impact sales, but I'll let you know once I have more data.
  13. Have a game or app based on your book - haven't done this yet, but I want to. It sounds fun and could definitely create some income streams depending on how you package it.
  14. Blog tour - this is another one that tends not to lead to direct sales, but it does get the word out a bit more and opens you up to more guest posting opportunities. So it might not spike sales, but it tends to help in the long run...however I've never done it because most blogs in my niche do not like indie authors and or won't do ebooks. If you have paperback copies, they are more likely to review.
  15. Speaking tours - this is something I'm working on for THRIVE especially, so I can't give any feedback about how it pans out because I haven't started yet. That said, I expect this to be a good way to sell books and collect email addresses. Plus, you know, you get paid after six months to a year of paying dues.
  16. Newsletter - I've read this is a huge thing that you need to have, and I'm just starting now, so again, I can't say how this works. The plus to this is you can send out updates when you'll be in town or when books are on preorder making it more likely for people to purchase books.
  17. Vlogging - again, something I want to do, but haven't been able to because of time commitment. I think pretty faces and funny expressions go a long way to selling books.
  18. Amazon Author page - I just fixed this myself, so again, not sure how this will pan out. I think indie authors need to be on Amazon because it is such a major retailer. Whether you choose to be on KDP Select is another question (I'm not, but I'm adamant about having my work on multiple platforms). I think having this will make a big difference, but I need more data.
  19. Website - This is a recent addition because until May 2015, I didn't have the funds to make this happen. If you don't have a website, you should at least have a free blog. However, there are cheap WYSIWYG HTML hosting services, like Wix, so really, even if you're tech challenged, you can have a nice site. Again, I don't really have enough data on this to make a pronouncement one way or another, but I think it is a good thing to have a central location where readers can find you online.
  20. Ecourses - I am IN LOVE with this idea. I have no idea how it will impact my book sales, or anything, but I want to do this SO BAD it hurts. Especially for THRIVE and SIX DEGREES. Maybe even a writing workshop. There are a lot of platforms out there on how to do this, and honestly, I think there are so many options for format, there's no excuse not to do this *if it works with your content.*
  21. Streaming video - haven't done this, but I hear it's the next big thing. Periscope seems to be winning the platform war in this, but Meerkat is another option.
  22. Make art - seriously. Visual interpretations of your work, especially in sci-fi and fantasy are great sales tools. I think DeviantArt is probably the place to make this happen and or disseminate. It's something I want to do, but haven't had time.
  23. Bublish - haven't been able to do this because you need to fit certain criteria, but it seems to work for a lot of people.
  24. Wattpad - hasn't led to many sales for me, but I do have several first chapters up (of older editions). Some authors swear by this, however, so you may as well try it.
  25. Patreon - I want this work so bad, but I'm not sure how long it takes to get anything going. I think the biggest thing for this to work is to have some seeders to give you a little social capital. Also, I think being clear about branding is important for this to be successful.
  26. Serialization - I have a LOT of work in the works. *Sigh* So again, this is one thing I want to do, that has worked for a lot of authors, but I haven't tried it yet (maybe on Patreon?).
  27. Giveaways - I've done a lot of different giveaways at different times. It hasn't led to many sales or reviews thus far. In fact, I'm not sure what the point is of giveaways, unless it is the first book in a series of pageturners. Use at your discretion.
  28. Contests - this is different than giveaways. Contests might involve winners pitching you a story they want you to write or getting a main character named after them in the next book. I think this is a good idea, but I'm not sure how much of a fan base you need initially to make the buzz spread. This might be for people with a second or third book, or it could be for someone who has a good set of evangelist friends.
  29. Fan fiction - I've been told this is a REALLY good way to go. Pay homage to a series or a genre fav, and you're golden. I think this only works if you are actually a big fan and or you're trailblazing with the book in question (see: Wicked). Personally, I'm not sure I qualify in either of those categories....
  30. Book launches - this works if you have your book set on preorder like 12 months out, and you have a team of people who are committed to selling you. I didn't have either of those things, so it didn't really work out for me. Note: The biggest mystery to me is finding true believers and or evangelists. If you have that on lock down, MESSAGE ME IMMEDIATELY! We need to talk!
  31. Trailers - I've heard from multiple sources this is a waste of time and money....but...some people are determined to do it. I never have because of the former.
  32. Advertising - I've read this is essential. I've also read it is a waste of time and money. I have no idea who is right. Some people this works for, others it doesn't. If you have the resources to commit to this, go ahead and try it. Facebook retargeting ads are supposed to have a super high conversion rate. Do a test run and let me know how it goes.
  33. Free - give out some content for free. Some people swear by this, others are adamantly opposed. I haven't had very much luck when I've done this, so I can't say it was particularly worth it. I think the goal with free is to get reviews. If you don't get those, then....that sucks (unless it's the first book in a series, but that has been overdone).
  34. Author/influencer blurbs - I've read of people having some serious success with this. If you know a famous author in your genre, or have a connection or whatever, try and get a blurb for your book and PROMOTE THE HELL OUT OF THAT SHIT. Ahem. I haven't done this, but there are a couple of authors/influencers I would die to have quotes from.
  35. Get in a magazine - an essay, a short story, whatever.  I haven't been able to break into this yet, and it supposedly takes a lot of effort to convince the first magazine to take a risk on you (even if you follow all the advice columns). I have gotten a lot of kind rejections. That said, I think I'm closer now than before, mostly because of the guest posting I've been doing. I'm going to cross my fingers on this one and hopefully something hits me on the head.
  36. Send press kits - if you live in a place where media outlets might actually publish your press release, do this. Even if you're not sure they will, do this. I haven't had any luck with this so far, but it's worth a try.
  37. Hand sell - I've heard this works really well. If you have a stack of your paperbacks in your car, and have a good pitch or charisma out the butt, this will probably work for you (Shit, I really need to get a stack of my books in my car!).
  38. More books - I've read it's good to have an entire library of books available for readers. I have a ton of books published, and many more planned. I don't know how well this works if you don't have a few beloved fans in your arsenal.
  39. Coverart - if your books aren't selling, redo it. I just did this, and I'll let you know how it works out.
  40. Categories - if your books aren't selling, redo them. I just did this, so I'll let you know what happens.
  41. Jacket summaries - if your books aren't selling, redo them. I did this a little bit, but I think other things need to be at work for this to help sales along.
  42. 2nd Editions - if your books aren't selling, rewrite them. I just did this with KHLOE ALWELL and when I'm finished editing ANDREW, I'll do it for the entire ROLLINS PACK.
  43. Sell your soul - write a sellout book. I think there is something to this, but I still think you need other things in place for this to be successful. I'll let you know when I finally get BELOW THE BELT onto Amazon.
  44. Stop worrying about it and just write - I've read this works for some people. I'm personally unable to do this...though I've tried.

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Did I miss anything? Let me know if you have any special techniques or strategies that worked for you. Also, when you try the above, TELL ME WHAT WORKED! I want all the juicy details!

Wednesday, July 22, 2015

Writing Inspiration: Punk Fanboys, College, and Vinnie Pies

Pittsburgh, view from the incline
I get inspiration from everywhere. Things stick in the back of my mind - blaring neon signs begging to be shared. They bother me until I have to write them into a story. Sometimes it's unexpected. Sometimes it's conscious and intentional.

I have this love of those indie and punk rock fanboys. Really. They're my not-so-secret crush. You know the ones - the kind who wear band shirts and low slung dark jeans. They are so adamant about their views and on the turn of a dime ruthlessly mock themselves. The ones who sing you lullabies, kiss soft, and stare with such smoldering intensity you can't wait to tackle them in a broom closet, on the playground, and under the bleachers.

Ahem. That's how my character Laran came to be in the KHLOE ALWELL series.

Then there's the places that make you into who you are - colleges and universities - the ones where you party with your professors and the lines blur between mentor, employer, and friend. They live in small towns that bend around the space of the university, and everything stops in summer.It's something between UCSB, Penn State, Juniata, and Bard. That's where Alisa meets Dr. Pierce in BELOW THE BELT.

But inspiration can be more than a specific place - it can be a complete culture, including everything from the food people eat to the entertainment they enjoy.

For example, my dad's family is from Pittsburgh. Whenever we visit, we always go to Vincent's Pizza. I frickin love that place. People on the west coast do NOT understand about pizza. They don't. Anyone who claims they know what good pizza is and then talk about a national chain is stupidly limited in their exposure to good pizza.

There are several styles. There is the Chicago style, which has a time and place. There is Sicilian, also a time and place. Then there is New York, which kind of migrates from NYS down into Jersey, Philly, and west all the way to Pittsburgh. Seriously (I've been to these places and lived there - trust me on this.). These are the kinds of places that have crust so thin in the middle it falls apart when you pick it up. The sauce has simmered for days, because health codes can't get in the way of taste. The cheese is piled high. Once baked, the crust bubbles and the grease settles in the center, threatening a coronary.

So yeah, every Rollins boy loves Vinnie's pies. And he loves the Steelers. And the Pirates. And the Penguins. Because that's what it means to be from Pittsburgh, something that only people with ties to Pittsburgh understand.

And I wanted to share these things, because they were so important to my own formation. They marked my days and nights and built me into the woman I am today. How could I not write about them? About smoldering eyes, fun colleges, and delicious pizza?

These are the things I pull from reality to give readers a glimpse. They are the details that build believable books.

Thursday, July 16, 2015

What am I worth?

I have changed my tactics to writing, blogging, and book selling, in large part because I am not where I want to be. Obviously, if you're not where you want to be, you need to do something differently. As part of that, I've been reading a lot. I've joined a thousand and one groups, forums, mailing lists - you name it. I've reached out to who knows how many different blogs, writers, publicity gurus etc.

About 75% of the time these people write back, in some way. Usually it is a helpful way.

In one particular instance, it was a situation where the person was making the age old case that you have to spend money to make money.

Now between the two of us, my husband and I have a little under $40k of student debt. My husband works in an industry that does not support its employees, in fact, they kind of shit all over them and then stomp on them, no matter how well trained they are. Of course, he makes too much money for us to qualify for government assistance. Our parents happen to live in one of the most expensive housing markets in the country, which means we have to live with them in order to have a place to stay and food to eat. My son has health care because of the ACA. Because of where we live, we have to commute to jobs, and because of a lack of childcare, it doesn't really make sense for me to work at this point.

This is the stress I carry on my shoulders every day.

I have tried a thousand and one tactics already to get my books into readers hands, and here is this person saying the only way I can be successful is by spending money. Money. Something I don't have right now - haven't had for a few years.

I wrote the guy and he actually wrote back, and said nothing I didn't already know. I was grateful he actually responded, but the response did something to me that was unexpected. He wasn't mean, in fact, he was very professional. But it was the fact that he told me things I already knew - things I felt like I couldn't do anything about.

I broke. I just broke. Here was this guy who was supposed to be a guru and he was telling me things I already knew. I felt so defeated.

Here I was, putting every last bit of soul and effort into this - and I still wasn't financially successful. I wasn't getting reviews. I wasn't getting people to buy my books. Granted, people love the books when they read them. Any time I talk to people about them they end up buying a copy. And loving it. Seriously. But I wasn't connecting to enough readers. People weren't coming across my books and buying them. I had a steady trickle of purchases, but nothing to write home about.

I felt like a failure. I was ready to jump off a bridge. The thought actually entered my mind. I cried the rest of the day.

Slowly reason seeped into my consciousness.

The voice (in this case my father's) said: You might not be able to buy another domain, but you could change the landing page to allow for multiple brands.
Me: Okay, I can do that. Next week on update day I can do that.
The voice: Stop 'asking' for reviews. Call in all your chips. Tell anyone and everyone who you know has read your books - I need reviews.
Me: Okay. I can do that. I'll do that.

I started doing that. I felt a little better.

The voice came back (in this case my husband's): You already knew the things this guy told you. Keep working at this. Keep tweaking things. Write a blog post about this. You have more.

I did. I felt even better.

The voice came back a third time (in this case the one in my head): There are more things I haven't done. Try them. See this through. I have a purpose. I am enough.

So here I am. I have a purpose to my writing. I want to educate empathy - specifically compassion. I want everyone to know what is possible in books, with characters, with life. I want to be a catalyst for social change. I want to leave a legacy for my son. This is my purpose.

When there is a purpose, things happen. I believe that. I have everything I need to realize my purpose. I believe I will encounter those driven to work with me. There are no accidents. No coincidences. There is will, and therefore way.

I am sharing all this because I know I'm not alone. My situation is one that has played out many times before over the centuries. I know every modern author isn't in quite as dire of straits as I am. A lot of writers have day jobs, or spouses who essentially sponsor them. I know a lot of people do not need their writing to work for them. And it is nice to have that. There is comfort in that.

I am not comfortable which is why I need you to understand exactly what is at stake for me - for people like me. I need you to know me. To understand my drive. To understand why I struggle every day to do and be more.

When you read my books, understand that through everything, I am baring myself. I am giving you a piece of me to carry with you. When you read my books, you are participating in my life through the lives of my characters. That is the gift I am giving you.

Now tell me, what is it worth?

Monday, July 6, 2015

How To Be An Indie Author 3: Editing

This is the third post in a series about self-publishing from ideation through sales. To check out other posts in this series, click here.

Last post I wrote about the writing process, or turning an idea into a first draft. Now that you have a first draft, you must begin the intense and stress-inducing process of editing.

Editing is messy, but necessary.
When talking editing in writing circles, there is a lot of ambivalence, especially when thinking about publishers and "creative control" or final say over content and style.

"I can't believe he made me take out that scene! It's my best written scene!"
"I had to write out that character."
"But I really love adjectives!"

The list of complaints could go on however, editing is necessary.

Anyone who is a professional writer (or aspiring to be) understands the importance of good editing. Sometimes this means reworking a paragraph (or entire chapter) and other times it means slicing something in half. No matter what the requirement, the reason is always this: to create a more polished, precise, and effective piece of writing.

In this post I'm actually lumping editing and proofing into one major process. When I taught composition, we separated these two things into editing (content) and proofing (grammar, spelling, punctuation). For me, these two processes are intertwined, which is why I will discuss both in a single post.

First, Edit

There are two camps about editing for the indie author, but for the purposes of this post, I'm going to share my process (which admittedly has its limits).

Once I have a first draft, I let it sit for a while. Sometimes this means a month. Sometimes it means a year - it all depends on my publishing goals and how I feel about the manuscript generally.

Then I do a first reading where I focus on making sure I've communicated major ideas, double check whether characters are developed enough, and "tie up loose ends." This often includes cutting out repetitive sentences, assuring balance in lists, and making sure I'm being consistent throughout the manuscript.

This first read-through often includes correcting spelling, grammar, and punctuation errors, though it is not the primary focus. Ultimately, the focus here is content consistency/smoothness.

Then, Proof

Now that I have all the big fixes out of the way, I can move on to details. This is a second read-through where I double check all my "there, their, and they're" usage. Because let's face it, even though I know the difference, when I'm hammering out a first draft, I'm not always all there (see what I just did?). Sometimes I'm tired. Sometimes I'm thinking about the next chapter as I scramble to get my story all onto the page. So something gets lost in the writing, and I end up typing the wrong word.

Now, this is where we start seeing the difference between Big 6 (as in Harper Collins and Penguin) published authors and the indie author. This is what also separates Riot Grrrl bootstrappers like myself, and a la carters.

While Big 6 authors may go through this process before pitching their manuscript to an agent, they will get a professional proofreader courtesy of their publisher. Sometimes this is a good thing, and the person is really thorough and other times, they are a sleep deprived intern coffee-gofer. And an author won't know, except for a few typos still in the manuscript after publication (or too many adjectives, or not enough showing, and too much telling etc).

Indie authors, especially bootstrappers, do this themselves.

Let me repeat...bootstrappers do it on their own (this is me, I'm talking about here). So when there is a typo in the final manuscript, it's my personal fault. Seriously. And I got paid worse than a Big 6 publisher intern to not find it.

Hey! Beta, Beta, Beta!

The best friend of the bootstrapping indie is the beta reader. This is a third read-through, if you have the luxury of time, by someone else. Hopefully this involves several someones.

The most success I have had with betas (and this is supported by other author friends) is to ask specific questions:

"I'm having trouble in chapter 2, can you tell me if it follows well?"
"I'm worried I might offend someone with this section of the piece, but I don't want to alienate readers. How does it read for you?"
"I don't quite like this character. Tell me what you think."

The key here is to find people who will give thorough feedback. Outside of teachers (read: ESL and English Lit), and other writers, this will be hard to find. A lot of people will say things to the effect of, "It's good. I liked it."

*Blinks*

Obviously this is unhelpful and doesn't give good direction as to what needs work. Sometimes people will be wary of giving feedback because they don't want to offend you. They worry that criticizing your work will create rifts in your relationship.

Emphasize they have immunity. You are asking for specific feedback because you need it. Ask them to be completely honest. If they don't like something, tell them you need to know why. And say it's okay.

This really makes a difference in a beta's comfort level. And you want them to be comfortable.

Hired Guns

If you have resources, you may fall into the a la cart category of indie authors (lucky you!).

It is nice to have professional editors because they do this as their job. That means you are paying (often upwards of $200) for them to find all the errant apostrophes and theres. And they will.

Which is great.

The reason is it is a lot easier for someone else to find those little mistakes than it is for you. While beta readers are helpful, and should be used as a kind of test run for gauging the receipt of manuscripts, they are not professional. They are your friends, or some other writer you found through a Facebook Group.

So if you can hire a professional editor, then do it. It will help you sleep better (Probably - I wouldn't know.). If however, you are like me, here are a few tricks to get another level of correction into your manuscript:
  1. Read it out loud. You'll find mistakes you didn't realize were there.
  2. Use spell-checkers. Seriously.
  3. Run your manuscript through grammar checkers (they aren't all created equal but you can find a few for free online...try at your own risk, i.e. proof it every other way too.).

Finally

Some writers will over analyze and freak out about the editing portion of writing. And yes, you could pour over your manuscript for ages. You could go over it a thousand times and find something else to change.

And that would be a waste of time.

At some point you have to give up the neurosis of perfectionism and accept yourself (and therefore your writing) as good enough. Someone will always be better. Someone will always be worse. The more you go through this process, the better you will become.

Also, debut books are almost always crap. I know, you've read some Big 6 writers  that were God's gift to literature. That is the exception rather than the rule. Chances are those people wrote a ton before they ever wrote their first book. They may have been in ten writing groups, had professional writers go over their manuscripts, and of course, had the benefit of Big 6 publishing house resources.

Forget them.

Don't worry about them. This is about you and where you are. Getting out there is better than being stuck behind a process. Trust me. It is liberating.

That said, do what you feel comfortable doing. If you can't handle putting out a book that is obviously a first attempt, then don't. If you need to go over your manuscript a thousand times, you're not ready to publish. Period.

Indie publishing is not an easy path. It is not for everyone. And it most certainly can send perfectionists over the edge.

If you have the opposite problem, like me, and you just want to get everything out and into the world as soon as possible because your voice is bursting out of you...wait a second. Force yourself to read through your manuscript another time. Ask at least one other person to read the damn thing. Really. You'll thank yourself later. Trust me on this, I learned that one the hard way (i.e. 2nd editions of KHLOE ALWELL series for just that reason).

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What is your editing process? Have you used the strategies above? To what success? Leave a comment below!

Be sure to check out the next post in this series, formatting! And to support your local, lovely indie bootstrapper, visit my website to donate or buy my books!

Friday, July 3, 2015

The State of Independence

No one is an island.
I've been thinking a lot about independence, specifically the ability to choose within a free framework, and the illusion of freedom.

It bothers me that anyone thinks they are free - that they are independent. No one really is. The idea that anyone can function in a vacuum, completely devoid of outside influences (total freedom, a nearly Buddhist state) is impossible in the material world.

You are not free.

There are levels, a spectrum of freedom, on which we can claim more choice or less. There are independent thinkers (I count myself one) who are able to observe a situation and choose based on their established principles and ideas as opposed to being swayed by popular opinion or carefully crafted marketing materials.

There are people who are independently wealthy (a flawed term, but for the purposed of discussion...) and able to control their environments by throwing money at problems, people, or things.

There are people who choose to isolate themselves from society, taking to the wilderness, foraging and homesteading as requirements dictate.

But in all these cases, pure independence, even in these situations, is impossible.

The independent thinker is dependent on their faculties of observation, their socialized influences, their friends, and the news for input to come to conclusions.

The independently rich person is entirely dependent on markets and systems that nurture wealth creation in order to maintain their status.

The hermit is dependent on the knowledge accumulated by society from generations in order to actively choose and succeed in his lifestyle of isolation.

The independent cannot function without outside assistance. They are, fundamentally, in relationship with the rest of the world. There is, no such thing, as independence (Happy Fourth!).

I can't help thinking about these things in relation to the work I do daily. While I am an independent author (i.e. not associated with a publisher) I do not function in a vacuum. I require many systems in place in order to do the work I do. In fact, without these systems, technological innovation, and the democratization of information, my work would be impossible. I would cease to be.

Unlike a large publishing house, I am a leaf on the wind. I can be blown this way or that by circumstances outside of my control. I can be crushed easily if systems are removed. I am still dependent.

More than anything, I am dependent on your support. You are my most crucial system, my most cherished dependency - my reader. To do what I do, I am dependent on everything you do - buying, reading, sharing, gifting, patronizing, encouraging, reviewing, and rating. And I am comfortable with this "vulnerability." So this weekend when my American readers are eating hamburgers, hot dogs, and shooting off fireworks, remember those people on whom you depend, and those who depend on you. We are all connected. We are all dependent. And that is a good thing.

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As an indie author, I'm a bit like a local business and depend on the love and support of readers like you. Please check out my website where the "buy" links support me the most (and big business the least!). 

You can also support me through becoming a patron! Even $1 helps (but the more you support, the more rewards you get!)!

Monday, June 29, 2015

How To Be An Indie Author 2: Process

This is the second post in a series about self-publishing from ideation through sales. To check out other posts in this series, click here.

Last post I talked about the way I come up with and vet my book ideas. This time, I'm going to talk specifically about turning those ideas into a first draft.

The Black Box

A writer turns coffee into manuscripts. Really.
For many, the process of turning an idea into a first draft is full of mystery. How can a person sit at a computer for hours and hours and write anything coherent?

Well, for me it functions differently depending on the kind of book I'm producing. For a novel, I often don't outline, at least not recognizably. I just sit down and start writing. I start with the main character, and the story develops as they interact with each new character. As the interactions build, outside forces begin to forge events, which cause characters to react (as happened in JAMES).

If the book is a sequel, I do have an end point in mind before I begin. I may have a list of questions I need to answer. Just writing them down is often enough to make sure they get addressed, but I do check the list as I write (such as what happened for FAMILY FRIEND OR FOE).

For nonfiction, I always decide the arc before I write. I write the introduction to give myself a framework, and then I write chapter titles or topics. This gives me the freedom to jump around as ideas strike me while holding true to the designated arc of the book. In nonfiction, I cannot sit still and write continuously as I do with fiction. Novels might hold my interest for 15 hours straight. Nonfiction will often require social media and current events breaks to keep me from burning out.

Discipline

Typically all this writing happens first thing after breakfast for several hours. Often I give myself a certain word count to complete daily, at the bare minimum. About half the time, I write more than my minimum goal.

This is how I know I've made some progress. I feel accomplished even if I had a rough day. Today, for example, I was going to rewrite another 15 pages in FAMILY FRIEND OR FOE, however my toddler had an epic meltdown and I couldn't seem to get focused (courtesy of sleep deprivation) so instead I decided to write this post. I still have the afternoon and I still have to get this series done as a project, so it isn't a loss. It just isn't quite the direction I expected when I woke up this morning.

And that is okay. I have my daily plan for a standard of measure. I have my long range plan to assist in my overall frame. I have self-imposed deadlines (now made easier with additional preorder options) for publication and I know approximately how long it will take me to complete any given book based on past experience. All these things are in place so I know how much more I need to do and how much progress I've made.

No matter what derails me in a given day, I still wake up and write. I try to hold to my daily goals as closely as possible (which means I still have about 10 pages left to rewrite today). This is how I get things done. It is what allows me to maintain my insane pace and complete the amount of work I do despite being a stay at home mom with a moody hyperactive toddler.

Successful Completion

All this is to say, completing a first draft requires two main things:
  1. A working personalized process and
  2. Commitment to the process through discipline.
Developing a personalized process does take a little trial and error, however reading stories like mine and using personal experience as a guide for what works and what doesn't will get you there faster.

For example, I am an intuitive person, so I knew my preference for revelation in fiction as opposed to outlining things in meticulous detail. If I outlined my novels, I wouldn't finish them. Period.

As for committing to using the process to see your first draft through, well seeing writing as a job helps. Breaking down your work into bite-sized chunks achievable in a day, a week, and a month makes a difference. It keeps you from getting overwhelmed. I can't tell you how many times I have looked at all the tasks involved in writing a book and become paralyzed. However, taking a breath and breaking it down into sections makes the whole thing a lot more manageable and tricks your brain into thinking it's a lot less than it really is.


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What process do you use to write? Have you tried any of the above? If so, leave a comment below. I'm always looking to improve my process.

Check out next week's publishing post about editing and of course, be sure to visit my website to support your neighborhood indie author!

Saturday, June 27, 2015

THRIVE Launched, Now What?

I've got a lot further to go.
I've been struggling the last few weeks. In the wake of THRIVE's publication, total exhaustion set in. I want to get a whole bunch of things done. I want to work. I know there are things I should be doing. I know this.

I think part of me felt like I hit my milestone and that was that. The project was over and I could space out. And it was a lot of work. And some of it paid off, but mostly it was just the beginning of a larger lead up to more things....which mean the dividends haven't come in yet.

I've been reading a lot about this, especially through my author forums, which have proved invaluable (for which I thank Clara, as strategic a person in thought as I am in feeling). In these forums, muckety mucks slum around with us peons. And it is great for the peons, and gives perspective to the muckety mucks. We find out how much more we have to do, and they realize how much they've done.

I have to say, honestly, it can be disheartening. I am at a disadvantage with what I am able to do (limited primarily by resources). But there are also things that encourage me - such as the reminder that this process is never over. Books do not stop selling - and with the internet, they can always reach more readers. There is always someone else who has not heard of me (Okay, in my case, at this point there are probably around 7 billion, but even for the famous author, there are probably 2 or 3B.).

This is actually a good thing because it means I can always do more for a book - there is always more that could lead to sales. Also it is a bad thing, because, well, it is never done.

Right now, after the insane push I made with THRIVE, some part of me thought the momentum was already there. That I could sit back and enjoy THRIVE having a life of its own. But I'm not there yet. I've hardly begun. It feels like the week after mid-terms where the tests are done, but there's another half semester to go. The nights of studying are not over. The note-taking is hardly finished. And I have no energy. And I'm struggling to get FAMILY FRIEND OR FOE rewritten, which while turning into an excellent book, is going much slower than I'd like. I have until August 2nd to finish the manuscript and upload it to Smashwords (incidentally, you should preorder it to get the 20% off price before it goes live!).

And after that I need to work on ANDREW, and redo all the Rollins Pack covers, and revamp all those books, and finish proofing SIX DEGREES.

And while all this is going on, I need to continue working on speaking engagements about THRIVE, guest posts about everything, possibly blog hops, and remembering to eat and sleep... sometime.

When I do all that, not only will I feel damn accomplished, but I will have transformed my life. And that is incredibly exciting, but it is also a lot of work. And I need to keep reminding myself that it is worth it. I need to keep developing better systems for getting everything done that needs doing, that assures forward progress.

Here's to efficiency, effectiveness, encouragement, and energy! And crossing my fingers I get all four in hand...and soon!

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Transform your life and heal through my memoir and small steps for 32 days!

Get digital copies of THRIVE: HOW I BECAME A SUPERHERO and TRANSFORM TO THRIVE: 32 DAYS FROM VICTIM TO SUPERHERO!

You can also get paperback copies of both the memoir and journal.

Wednesday, June 24, 2015

THRIVE Guest Post: Insatiable Hunger

I am so excited to share this guest post by Amy Oestreicher. She is an amazing human being who embodies a superhero spirit. She THRIVES despite everything she has experienced. I hope you find her as inspiring as I do.

"Follow Your Bliss" by Amy Oestreicher
I am, and have always been hungry. When I was a child, I was audaciously, passionately hungry for life, and theatre was my nourishment. I had one goal: Broadway or bust. As a performer, I was hungry to make a difference in the world. What attracted me to the stage initially was the ability to give to the audience, to offer something of myself, to make an impact on people. I was hungry to matter, to make my mark. My days were spent making hammy home movies, begging my parents for an agent as soon as I found out what one was, and dragging them to the city for countless auditions. I was hungry for my future – I strived for the best possible grades I could, applied to too many colleges, and really believed in the endless possibilities that my life could hold for me. I was raised believing that if I set clear goals for myself, with a bit of hard work and strategy, they were achievable. – I could experience life to the fullest and reap what it had to offer me with a bit of perseverance.

I experienced 18 years of this ravenous, insatiable hunger. But weeks before graduation, I was confronted with a new, unfamiliar, frightening type of hunger. Having woken from my coma, I have a fuzzy memory of a doctor standing above me, telling me I had no stomach anymore, I could not eat or drink now, and he had no clue if or when I’d ever be able to again. And suddenly my hunger ran deep – a helplessness in a world of uncertainty where childhood dreams and goals were replaced with the drive to simply survive. I was hungry for control of my life again, hungry for answers.

There was no “road map” to recovery for me, just the monotony and angst of passing each day wondering when I’d ever be able to eat or even swallow a single ice cube. Because I had no control or crystal ball, this was merely a wish rather than a goal. Life became scary, surreal – I could pick up food, smell it, feel it warm in my hands, but was forbidden to put it in my mouth, knowing that this old, familiar friend was now poison to my now-alien body, covered in bags, tubes, and adhesives. I felt stuck in a routine that was out of my control, a pawn in a dangerous game. My new goal: getting through.

I then made a promise to myself – as long as I was going to be hungry, I wanted to keep my old hunger alive too by setting tiny goals for myself – like trying to laugh once a day. These various mini-goals I set under a larger umbrella of the bigger goal I’d manifest each day, more like a desire that with enough dedication and faith would eventually come true: To thrive rather than just survive. I refused to feel like a sick hospital patient tied up with tubes, plugged in like a lamp, bags and drains leaking everywhere. Even though this was my physical reality, I fought against the feeling that I was weak or was less than person who could walk, live, and eat freely. Not being able to sing, or leap across a stage made me feel like I wasn’t myself anymore. So I did anything I could to reclaim my identity. Hungry for myself and for life, which once held endless wonders for me, I set a goal for myself to make a daily gratitude list, even in the bleakest of circumstances.

With an intense desire to let the world know that I was still eager to make that imprint on the world, I couldn’t allow myself to listen to doctors who thought I was too weak to do anything but lie in bed. A month after being discharged from the ICU, I landed the lead role in the musical OLIVER! – tubes, bags, starving, and parched. I was so hungry for my strength back that I put myself through my own physical therapy every day, and ended up leaping across the stage in CATS. I still wanted to make an impact on my community by teaching nursery school, learning karate, and working on a cabaret act.

With a new goal of fearlessness, I didn’t let my new restrictions extinguish my passions. Rather than avoid food, I became obsessed with it and learned how to cook, starting a food blog and making Thanksgiving dinner for 30 guests, still not able to eat a morsel. I played with my hunger by creating a chocolate company, entertaining myself for hours making edible creations for the business I had set up out of sheer starvation.

Eventually, I picked up a paintbrush…and my world changed. I found a way to express things that were too complicated, painful and overwhelming to put into words. The next year, I put hundreds of mixed media and acrylic creations in an art show, displaying work that expressed everything I’ve been through throughout these seven years. I didn’t expect a turnout, but was surprised by hundreds of guests who came to see what I had done all of these years, to know that I hadn’t just got lost in the woodwork. I was still alive, still vital.

I was unexpectedly betrayed by my own body, tested, dehumanized, and put back together, but differently, like a mosaic. Throughout the struggles, I have always kept that spark of hope in the back of my throat, that I’d be able to share my story, that I have survived this trauma for a reason: to reach out to the world, like I once did as a performer for something more than entertainment. After this detour, I still just want to give to the world, and now I can in a deeper sense. Now I know that my role in life is still to be that same passionate performer I once aspired to as a child, but now with the even greater gift of a story to tell.

At 28, I still hunger to my mark on the world, perform, finish college, and not let nine years of medical complications and frustrations separate me from my dream of education, connection, and spiritual fulfillment. I will still get there, perhaps by different means, and even a different end. Now with satisfaction in my body, real nourishment flowing through me, and true appreciation of little daily blessings, anything is possible. Hunger has taught me so much and will always be my intimate companion as I continue to crave inspiration, my mark on the world, and everything life can offer me. Life has taught me that goals aren’t always accomplished…which can be a blessing in disguise. Thank you hunger, thank you life, for giving the opportunity to discover new goals I didn’t realize I could achieve or even had wanted in the first place. You have given my life unexpected meaning by breaking the bonds of expectation.

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Amy Oestreicher is a 28 year old actress, musician, teacher, composer, dancer, writer, artist, yogi, foodie, and general lover of life.  Surviving and thriving through a coma, 27 surgeries and other trauma has inspired Amy to share her story with the world through her passionate desire to create and help others.  Piecing her life together after her initial dreams of performing musical theatre took on a beautiful detour into broader horizons.  Amy has written, directed and starred in a one woman musical about her life, Gutless & Grateful, has flourished as a mixed media and acrylic artist, with her art in multiple galleries and mounting dozens of solo art shows, and continues to share her story through her art, music, theatre and writings. 

More information on her unique story, as well as her creative ventures can be found at amyoes.com, and visit her blog http://www.allspiceandacrylics.blogspot.com/ for her newest art, music and inspirational musings.  You can also visit her Etsy shop at https://www.etsy.com/shop/AllspiceandAcrylics?ref=hdr_shop_menu

Monday, June 22, 2015

How To Be An Indie Author 1: Beginning

By request, this is the first post in a series about self-publishing.  I'm going to go through and every week there will be at least one indie publishing post until I'm finished describing this process.

Through the series I will explain every aspect of the process, as I've learned it, including the pain in the ass parts and the obvious easy bits. If you are starting from the beginning, this will save you a lot of grief. If you're coming at this from the middle, you may have something to add. That would be good too (i.e. comment!). There is always more to learn, more to understand, and room for improvement. As such, accept this for what it is - my experience. It is BY NO MEANS the singular authority on self-publishing. It will, however, contain a lot of information that will be valuable to anyone considering such a venture.

I've written about indie publishing before, but always piecemeal. So
I'm going to pretend you're starting from the beginning.

That is, you don't have a book yet.

Beginning

Is this a complete book idea?
Everyone has at least material for one book. At least. That said, everyone should not write that book. Writing is for disciplined people - people who commit to seeing a project through to the end. Most people will start a book and never finish it. Sometimes they'll start it several times over. Sometimes they'll brainstorm, outline, and even create a wiki for their world.

If that is all you can do, that's fine. Don't beat yourself up about it. Few people can handle the grueling process of writing a complete book.

But let's say you are disciplined. Let's say you actually finish things. Let's say, you have nothing else going on for a month and you'd like to finish a manuscript.

I've heard many different ideas about how to start, and how to finish. One that sounds good is to focus on a character. Develop a character, and then put them in a certain environment. Let the character drive the story from there, and they will, if they are a complete character. I like this as a concept, though I can't say this is how I write personally.

Another is to have a kernel of a story, or format, or whatever the hook is.

My first book, THE BROTHERS, was based on an idea of three real brothers, whose real story continues to fascinate me to this day. While the Grechs are not derived directly from these three boys, there are parts that are clear parallels. The idea of a fantasy novel based on them came to me twelve years before I wrote a single line of Khloe's story.

BELOW THE BELT came from a very different place - the need to have a science-fiction story that would appeal to female readers while still maintaining classic elements of the genre. It is affectionately called my "sell-out" book because I tried to write something commercially appealing...and...maybe it is. It sold as many copies as any of my other books. The idea was flippant, and I added pieces based on my husband's feedback and knowledge of the genre.

I can say, while I've publishing over ten books, I have probably twice as many ideas that never got off the ground. For one reason or another, I just never finished the books. So what's the difference?

Even if you never finish anything normally, you still may finish a book if the idea is right.

The idea must inspire commitment. This is especially true if writing is a hobby as opposed to your vocation. If the idea doesn't speak to you, you won't finish. Period.

Vetting Ideas

How do you know if an idea is good enough to carry you through to the end?

When I started writing, I needed the idea to nag at me. When I say nag, I mean it needs to keep popping up until I can't ignore it any more. The story idea needs to reach a point where I have to write it down or else go crazy.

This is why I have journals everywhere. And if it isn't a journal, it's a notepad. And if it isn't a notepad, it's an email to myself. I write down a few notes about whatever story kernel or character I have. If I find myself returning to that idea, imagining the next plot point or supporting characters or setting, then I know I need to write the book. This is especially true if I feel excited about the idea. If I keep thinking about the idea, but it drains my energy, it isn't worth my time. I probably won't finish writing it.

And most likely, neither will you.


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If you're starting out from scratch, does your idea feel like it will carry you through? If you have a finished manuscript, how did you decide on your idea? Leave a comment below.

Check out next week's publishing post about process and of course, be sure to visit my website to support your neighborhood indie author!

Monday, June 15, 2015

It's THRIVE LAUNCH DAY! A.K.A. Labor of Love


*Blinks*

I can't believe I made it. Here.

And yet, I feel like this is such a false, utterly arbitrary marker. It kind of feels like I planted a post months ago on this path, got here, and realized the path continues up a mountain, or down, or through a pass, or...

You fill in the blank.

For my writer friends, you may experience this anti-climatic moment in marketing. The truth is, THRIVE's launch is far from over. It is...well...forever. Until I die, really. I have the beginning of a second volume on THRIVE (at least the kernel of an idea), but that isn't what I'm talking about.

I'm talking about talking. About sharing. About continuing to reach out to readers, victims, acquaintances, random strangers, organizations, schools, clubs, religious groups, conferences, and companies. This is a message that, while contained in my tiny narrative, is bigger than me. It is important. It is important to all people because fundamentally it is an approach to life.

Around my 20th birthday, I did a small speaking tour in upstate New York about a mission experience (you can read about some of it in THRIVE in Chapter 6: Fear and Death). The big message I shared with church officials, clergy, and Christian youth, was love.

Love.

Compassion.

And ultimately, this is the central message of THRIVE. It isn't quite the same message of that speaking tour, that was the golden rule - love others as you love yourself.

No. THRIVE's message is even more basic, if that is possible. It is - love yourself.

That's the thing. All the lessons, all the perspectives, all that stuff comes down to accepting yourself. If you can't do that, if you can't love yourself, you can't heal. If you can't love yourself, you won't treat others well. If you don't love yourself, you will live in a pit of despair when confronted by trauma or suffering.

These are the two messages of my heart. Every person has messages they are meant to pass on. And mine is love. Love. LOVE!

People may think these are overdone. Said too much. But they can never be said enough. They are so simple, so essential to every action, they are easy to forget. People lose track of these ALL THE TIME! So I'm here, put on this earth, to remind you. Despite everything - despite every hurt you experience - despite every evil act and experience - do not stop loving.

And when you forget, when it gets hard, read a book to help you. Read THRIVE. True superheroes love. They love despite. That is their gift and blessing. Be a gift. Be a blessing. Be a superhero, thrive, and love.

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Ebook versions of THRIVE: HOW I BECAME A SUPERHERO and the journal guide, TRANSFORM TO THRIVE: 32 DAYS FROM VICTIM TO SUPERHERO are on sale today June 15, for a little while longer! 

Or get the paperback of the memoir and journal for that traditional paper feel! ;-) 
 

Monday, June 8, 2015

THRIVE Book Launch Week 11: Blistered and Limping

Last week time sped up. Things were all timey-wimey. I experienced about two weeks in the span of seven days, and yet, got very little done for my books. Or at least, that is how I feel.

My nutrition was off. My sleep was off. My work was off. For the last few days I've felt like I've got a hangover, and yet, I didn't have the pleasure of drinking. It's all the punishment, with none of the pleasure.

So unfair.

Needless to say, even while in the midst of this whirlwind, I've had some points of light. It has been hard to focus on them, because frankly I've had a hard time focusing on anything at all. That said, some time last week I had a brilliant idea.

I started contacting victim advocacy organizations about listing my books on their resource pages, doing blog posts, and or talking at their events. Their missions are in line with my goals for THRIVE, and that resonated. I got one that invited me to do a blog post, and one that said they would review my press kit. Seeing as I only emailed three, I felt that was a pretty good response. It seems that direction is something I need to continue to pursue. And along those lines, I need to connect with other organizations doing things on other topics within THRIVE.

It's kind of easy to find organizations working with survivors of sexual abuse. Not easy to search for the bend I'm looking working on homelessness, unemployment, and even less so with "whiteness." Hopefully I'll have some kind of epiphany of search terms this week to figure out connections for other outlets. In the mean time, I need to recover from last week. So, unfortunately, the week leading up to my digital release, is also the week I'm dragging from other things in life.

Isn't that just the way?

It is the last little bit of the marathon, and I have enormous blisters covering my feet. I'm dehydrated. I'm limping. I've got a stitch in my side. I am that stumbling runner. I'm so close, and yet it feels like every step is full of pain.

And I wonder, is the pain all worth it? When I get to the finish, will I be proud? Or just relieved that it's over?

But of course, this is just one race in a series of races. Promoting THRIVE doesn't end on June 15 with the release of the ebook. There is the speaking tour I'm gingerly putting together for next year. There are the videos I've finally prioritized with Christian to get done. There are the audio books I need to record and master. There are the organizations I need to contact, the posts I need to write... and the list goes on.

And that's just THRIVE. I have so many other writing projects this could be my full time job, plus some. It is daunting. But I'm getting ahead of myself. I can't think that far, not yet. Right now I have to concentrate on one foot in front of the other. This is the first marathon. I have to finish as strong as I can.

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LAUNCH UPDATE

Despite the craziness of everything in the past week, I was able to get the following done:
  • Researched victim organizations
  • Contacted victim organizations
  • Wrote post and submitted to one of the above.
  • Wrote first draft of submission for writing blog related to THRIVE.
  • Contacted friends at universities about speaker fees
  • Posted to author forum about speaker fees etc
  • Did social media blitz for several days on THRIVE.
  • Blog posts
  • Wrote and posted exclusive story to Patreon.
  • Began rewriting FAMILY FRIEND OR FOE.
 This week I'd like to do the following:
  • Contact friends personally about the book - either through social media or email or both (LAUNCH DAY IS NEXT MONDAY!).
  • Contact more victim organizations about resource listings, guest posts, and guest speaking.
  • Follow up with friend about radio appearance.
  • Follow up with contact about speaking appearance.
  • Send out inquiries about speaking appearances at local organizations related to THRIVE content.
  • Send out social media blast about THRIVE.
  • Rewrite post for web zine/blog and submit.
  • Send email blast on launch day.
  • Blog.
I think that is more than enough. If I'm lucky, I'll get some videos done, but I don't know how things will go in the evening. It's one of those things that I feel like everything is so full, so intense, I'm not sure how much energy I'll have at the end of the day. And I'm pretty spent right now. I have a major case of energy drain. I have to get back on track, which considering the timing, might be difficult to do. We'll see. I'm crossing my fingers and counting on the support of many to make this happen.

When there is a good purpose, I believe things happen. This will test my belief...and that's a little scary.

Friday, May 22, 2015

Why I Love Khloe Alwell, and You Should Too

During my launch of THRIVE, I started the process of revamping - or rather rewriting - my Khloe Alwell series.

I fell in love all over again.

I had forgotten how rich and complex the books are. I forgot the nitty gritty of all the characters. I forgot how damn sexy the boys are. Like...really. I forgot how much I totally love Laran.

In talking with a friend about my love of Laran, she grinned.
"Have you ever heard Anne Rice talk about Lestat?" she asked, twisting her lips.
"No," I said, raising my brows.
"You talk about Laran the way she talks about Lestat. Like, you really love him." Her eyes sparkled and I grinned sheepishly.
"Laran is my dream man. If they ever did a TV or movie adaptation of these books, I might have problems. My marriage might be in trouble. I mean, I think I might fall in love with Laran. I might forget the poor guy was just an actor."

And it's true. But the other guys are nothing to sniff at. I mean, I love them all for different reasons. All my characters are family to me. But Laran is... something else.

And because I love him, love all of them, I had to publish a second edition. I didn't do the best job I could have when I first published these books, so I went back. Hopefully I'm doing my characters justice. I want readers to fall in love with Khloe. To hate her attackers, get angry with her, to bite their lips as she yearns, and to cringe as she tries to reject with grace. I want them to ache when Laran enters a scene. To grumble with Constantine. To saunter with Freyr. I want them to glow with Dani.

I want readers to get bloody and bothered and caught up.

This is why I am so pleased that second editions of THE BROTHERS and LOVERS AND RIVALS are now for sale on Smashwords (and soon after on all major online retailers).

If you haven't explored Khloe yet, I invite you dive in, see humanity as you've never seen it. Explore climate change in a way that you never imagined. See myth, faith, love, sex, and high school in a wild story of self-discovery and empowerment that shows what girls are made of - the stuff of legend.

Monday, May 18, 2015

THRIVE Book Launch Week 8: Indie Sadomasochism

Right now I am sitting alone, and I'm not quite sure what to do. I had to fall back on my launch plan and Monday routine to get on track.

I am actually in my room alone, without a toddler, or any immediate obligations and it is jarring in the same way a whirlwind is. I feel out of sorts. I feel off kilter. I feel...lost.

This past week was nothing short of insane. Instead of my declared plan for last week, I went in a radically different direction and got THRIVE and TRANSFORM TO THRIVE formatted and set up for print on demand. Anyone who knows anything about publishing will recognize this is a Herculean task for a creative. It is tedious. It is time-consuming. It requires intense attention to detail. It is entirely too repetitive to be considered anything less than electronic torture.

And I did this twice.

While herding a toddler.

While my parents were out of town.

Around digital pre-order day - the day when I was sending out approximately 180 emails to media and organizations that might be interested in the books.

Needless to say, the process resulted in an insane amount of temper tantrums, both mine and my toddler's. I induced several headaches. I worked to complete exhaustion. By Saturday, I was barely functional. There was a lot of Sesame Street involved, which was a shameless saving grace.

And today I get to order the proofs. Once I get those, I can approve them for print and anyone can purchase a hard copy (including bookstores and libraries).

This was the last big hurdle in my THRIVE publication process. It was the last big hill in my publishing marathon and now I can actually see the finish. While I am still a little nervous about THRIVE's reception (because it discusses many controversial topics) I know I am doing a good thing. I know this is important work. It is why I am focused on this and this alone until it is finished.

It is inspired. The whole conversation is inspired. And I am excited to help people. I am excited to make the world a better place by having this story in it. This puts all the pain and anguish of every aspect of publication into perspective. The torture was temporary. It has passed. And now I am in a time of waiting. Waiting to see - to experience - to watch. And I know, no matter what happens, at least I find fulfillment here.

My soul is at peace.

********************************

LAUNCH UPDATE:

As I said, last week took a weird and slightly unexpected turn. With that in mind, this is what I accomplished:
  • Blog posts (plus an extra one)
  • Located list of local media outlets
  • 180~ emails sent to colleges, organizations, and media outlets about THRIVE
  • POD book covers
  • POD formatting
  • Reviewed POD files
  • Set up  POD order pages
  • Set up speaking page on site
  • Joined a few more author forums
  • Read a few publishing articles
  • Sent out social media posts on pre-order day
This week:
  • Reach out to my mentor/connector
  • Follow up on mail error messages from email blast
  • Order proofs for THRIVE and TRANSFORM TO THRIVE
  • Finish LILITH
  • Finish KHLOE book covers
  • Upload corrected/revamped KHLOE books
  • Send out social media reminders to pre-order THRIVE & TRANSFORM TO THRIVE
  • Inquiry bloggers who may be interested in guest posts etc for THRIVE.
  • Pitch to sites that have followings interested in THRIVE topics. 
  • Blog posts 
  • Breathe
I think that's more than enough. Don't you? Especially since a family friend is visiting this coming weekend.  I'm planning on really focusing on the last point. That one is going to be the most important one to remember.

Be sure to reserve your copy of THRIVE: HOW I BECAME A SUPERHERO and TRANSFORM TO THRIVE: 32 DAYS FROM VICTIM TO SUPERHERO!

Saturday, May 16, 2015

Birth of A Siren


Every day I ache, a wretched invisible ache. My wounds are hidden from view unless I choose to share them. Unless I reveal them, no one ever knows. No one ever sees. And they have no idea how painful it is to hear, to read their opinions – thoughts that deny my experience. Ideas that mock my life. That mock my ache.

How many ways can a woman suffer at the hands of men? Sometimes it feels like my life is an attempt to answer this question. Pick a chapter of my life, and I will show you. I spin around, eyes closed, and throw a dart. Find another way. Find another wound.

The beginning was so early. A toddler. A hidden memory. A dream? And it left its marks all over me. I never trusted adults, especially men. I didn't trust my own family members. I didn't trust boys. Any volatility was a sign to steer clear. Every action, from avoiding the toilets outside of teachers' sight at school, to walking home a block away from a group of boys, it was all calculated defense.

Stay invisible. Stay safe. Stay outside of reach. I won't get hurt – again.

But the stage was set. Another boy, another time, bent on abusing his power. And I gave mine away. I gave it away because I didn't know I had it. I didn't know who I was yet. So I took his scathing tongue. I took his sharp hand. I let him tear me down, as if it was okay, as others watched, doing nothing. Doing nothing because they didn't know better? Doing nothing because they agreed? Why doesn't matter.

Followed walking home. Anonymous letters. Laced drinks at a party. Betrayed by someone once trusted. Telling and no one believes me. No one knows what to do. No one knows how to act. No one knows what to say.

It must be my fault, right? I must have done something. I must have deserved all this. Because I wasn't dressed in Kevlar. Because I wasn't carrying a taser. Because I didn't kick him in the balls when he was sitting with me and my friends at lunch, smiling, and joking like we're all good here. Because I should have known that everyone close to me is a potential attacker. I should have hid my body even more...somehow suppressed the intense curves I was born to have. I should have… I should have… I should have…

And I am alone.

I call into the chaos, speaking truth and a thousand poisonous daggers point back.

I'm too mean. I'm a bitch. I'm too sexy. I'm a whore. I'm too pretty. I'm a slut. I'm too vocal. I'm annoying. I'm too smart. I'm wrong. I'm too much.

I'm a woman.

I'm monstrous feminine.

Despite the hidden scars I carry, the pain I feel when reading denials of my experience, I stand here. I stand, with natural armor, acquired through my battles. My skin is beautiful, perfect for withstanding any siege. I smile, baring teeth, my threat plain. I stand, proclaiming truth, defying the chaos. And my power whips about me, a hurricane beating against blind shores. I walk, back straight, head high. I wield my ache like a battle cry, a siren's call into the void.

Hear me!
Hear me sisters!
Our time is now.
Claim your power.
Claim your right.

Speak.
Stand.
Fight.


****************
If you want to learn more about my story and how I gained my perfect armor, reserve a copy of my book THRIVE: HOW I BECAME A SUPERHERO. To follow a crash course of my process, reserve a copy of TRANSFORM TO THRIVE: 32 DAYS FROM VICTIM TO SUPERHERO

Tuesday, May 12, 2015

THRIVE Book Launch Week 7: Pre-order Day & Marathon Madness

I can see it, but it's still so much further....
Last week was slow. Then with Mothers' Day family obligations I ended up doing a lot less than I wanted. And my social media phone app went wonky. And my computer stopped charging consistently. And everything just felt...bleh.

Despite this, I continued to press on. I continued and I found myself talking with a fascinating person who was most unexpected. I don't know what will come of that connection, but I intend to see that through, wherever it leads.

And that is me. Try things. Screw up. Adjust. Try things. Screw up less. Adjust.Try things...ad infinitum.

To some that might seem like a waste of time. However, it is the only way that makes sense to me. I will make mistakes. I know this happens. However, I do not let this stop me from acting. I do not let this hinder my will. I do not let it keep me from reaching. I am so full of vision it is impossible to remain content with any situation. There is always more to do. There is always better. I can always be more.

Some people would just give up, but I refuse.

Is this folly? Madness? Maybe. Only time will tell. But I know that if I didn't try everything I would ache. I would know I didn't try one or two things and that would disappoint me. That would keep me up at night.

This is one of my superpowers - drive. My narrative of suffering chronicled in THRIVE has this theme - my refusal to stay down. My refusal to let anything hold me back. And some people may look at my experiences and wonder how I can see lessons. Some people might wonder how I can step in a pile of shit and ask, "Where is the pony?"

But that is the thing. That is the gift I was given: to see the good and bad anywhere I look. I understand what it is like to feel complete hopelessness. I understand what it is like to feel violated and betrayed by people close to me. I understand what it is like to look at death. I have been to those places. I have walked through them, and come out to the other side to share these stories.
Some people might say this optimism is an opiate, and they would be right.

An opiate is something that helps manage pain. Yes, it could become addictive BUT fundamentally it is meant to help you endure. And so I used my optimism to endure.

I do not feel this is a crutch. I do not feel like it is a problem. When everything breaks down around me, I need to call on that deep inner strength. My optimism helps me summon that power, call it forth, and continue despite everything.

And this week, when everything is precarious...I need it more than ever. I'm almost to the finishline. Now is not the time to shut down. 

Now is the time to push harder.

********************************************

LAUNCH UPDATE

I mentioned above that I had a slow week and I did. And with everything breaking, or not at top functionality, I struggled to keep my momentum. I did. I imagine this is what a marathon runner feels like in the last few miles of a race. On the one hand, I'm excited that I can almost see the finish line. On the other hand, I wish I could sit down on an overstuffed chair, and drink a glass of red.

This is what I got done last week:
  • Met with connector and brainstormed opportunities for THRIVE among other things
  • Got over 150 entries in my press kit/speaking opportunity database
  • Wrote cover letters
  • Sent a few press kits out to connections
  • Fiddled with website (and changed my mind about a few things)
  • Read a number of articles about marketing
  • Got to 63% in LILITH
  • Tweaked revamped covers
  • Finalized format for THRIVE and TRANSFORM TO THRIVE (added connect, about author etc)
  • Blogged
This is what I need to get done this week:
  • Upload THRIVE & TRANSFORM TO THRIVE to Smashwords and set up pre-order
  • Send out press kits to media
  • Send out press kits to colleges, organizations etc
  • Sign up for speaking bureau at RAINN (among others?)
  • Finish cover tweaks for KHLOE series
  • Finish LILITH
  • Upload corrected books, descriptions, and new covers for KHLOE
  • Follow up with connector/mentor
  • Info blast on social media about pre-order
  • Consider Createspace for print on demand version of THRIVE and TRANSFORM TO THRIVE.
  • Think about business cards
  • Create speaking page for website (and list topics etc)
  • Blog
  • Patreon.... 
  • Pitch THRIVE related story ideas to sites and blogs?
I'm sure there is more. I don't know when I'll get time to do videos. I want to get them done, but the problem is I need quiet time and light to do them as well as someone to watch my toddler. It has been next to impossible to get all those things simultaneously. For now, I'm going to focus on the absolute essentials and if I get the videos done, I'll be really pleased. But that is definitely icing at this point. The most important is to get the books into tip-top shape and available.