Showing posts with label self-publishing. Show all posts
Showing posts with label self-publishing. Show all posts

Monday, July 27, 2015

How to be an Indie Author 6: Publishing Print

This is the sixth post in a series about self-publishing from ideation through sales. To check out other posts in this series, click here.

Last time I covered a lot of ground when discussing digital publishing. This time I'm going to explain a few of the differences that you need to consider when publishing for print a.k.a. print-on-demand a.k.a. POD.


Nuts and Bolts

The biggest thing at issue here is formatting your manuscript. As I mentioned in the formatting post, that will make or break you. For POD, it takes me at least two days when using a template. Assuming you've done the hard work of formatting your manuscript (and I really recommend using a template, typically provided by the POD printer/distributor) there are a few other concerns that make the POD process distinct from digital publication:
  1. Book type and
  2. Distribution channels

Book Type

I'm using "book type" as a shorthand for page size and binding type. No doubt you own a few different sized books. Some genres tend towards larger sizes, where others tend to be smaller. Some make sense with a spiral binding, where others really need a traditional spine. Think about the genre of your book and typical sizes/binding types. Whatever is normal for your book's genre is what you want for your book.


The book size and binding type will dictate the manuscript template you need. They must match. If you got the wrong size or weren't thinking about things, you're going to need to reformat. Suck, I know, but necessary.

This will also dictate the kind of cover you need to have. Some POD printer/distributors (like the one I use, CreateSpace) have cover creation applications on their sites where you can plug in high res pictures and some text without too much hassle. If you want to have a custom cover, they often have templates you can use to make and upload your own. Typically I do a hybrid version where I have a full cover image and then the spine and back are "plug and play."


Distribution

After you've got your ISBN, your cover is made, your files are free from errors, you finally get to proof your book. Sometimes this means you have to purchase an author proof. Sometimes it means you get to view the book for free digitally. Whatever the case, you make your choice and the book gets proofed. Now you're ready to publish the book which means several things:


  1. Selecting categories (should be the same as you had for your digital version)
  2. Setting price (should be high enough that you make royalties but low enough that readers will buy it)
  3. Selecting distribution channels (so the most readers can access your book)
Categories and pricing are important when considering distribution. You want people to be able to find your work. The more websites that sell it, the more libraries that carry it, the better. At the very least, it needs to be on Amazon because of the wide reach of the site. CreateSpace is an Amazon company, so when I publish my books, I get both a CreateSpace store (where I get maximum royalties) and my book gets added to the Amazon market quickly. I also have expanded distribution options where libraries and booksellers can purchase copies of my books.

Now, I should explain why I chose CreateSpace. I wanted something easy that didn't have any upfront costs. I liked that I had an ISBN that didn't require extra fees and I didn't have to order a hundred copies of my book when I didn't know how many people would be purchasing it. Anyone can go to my CreateSpace store and buy a copy of THRIVE: HOW I BECAME A SUPERHERO, for example, and the book gets printed immediately for them. That is the beauty of POD.

There are a lot of other POD printer/distributors and authors have a variety of reasons for choosing those companies. In fact, some small presses use them because the cost is so much less than ordering 1000 copies of a book. It honestly doesn't matter which ones you choose, as long as they connect with major channels and have the features that work best for your goals and situation. Ultimately that is joy of being an indie author - one size doesn't fit all.

Publish the way that works best for you, because that is what will give you the greatest fulfillment and the highest probability of success.
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Leave a comment below to share your thoughts on the POD process as well as any tips and tricks you've picked up on the way!

Also check out my next post in this series where I will begin discussing the marketing and sales process. 
 

Visit my website to donate, become a patron, or buy my books! I recently made some serious updates to the site and I'd love your thoughts. Be sure to check out my updated Amazon Author Page. You can get all the fiction there as well as THRIVE and TRANSFORM TO THRIVE, my tweets, and more! 

Monday, July 20, 2015

How to be an Indie Author 5: Publishing Ebooks

This is the fifth post in a series about self-publishing from ideation through sales. To check out other posts in this series, click here.

In the last post for this series I wrote about formatting, the prep for publishing. Now is time to get into the nitty gritty of publishing.

This is a behemoth of a post with info about jacket summaries and cover art, so get comfortable. Let's talk about the thing you've been waiting for - the thing that makes an indie author, well, indie.

Digital Power

The bread and butter of indie publishing, the thing that really launched independent authors was the ebook. This is to authors as the MP3 is to musicians. It revolutionized the publishing world and allowed authors to take control of their publishing destinies directly - something that is completely novel (heh) in the history of publishing.

Also, publishing an ebook is something that a monkey can do.

Really.

Author Joe Konrath once challenged people to write and publish an ebook in 8 hours. And people did it. A lot of people did it. Because it is so dang easy.

The difference between publishing an average ebook and a good ebook is formatting (assuming all else is equal). If you have your formatting done by professionals, through a reliable template, or you're old hat at the process, you're golden.

Jacket Summary


Before you get to the publish page of Smashwords (my preferred e-publisher/distributor for its wide reach and high royalty percentage) you need to spend a little time on descriptions.

There are usually two descriptions you need to write - the short, which shows up on all online retailers, and the long, which only gets pushed to a few.

To be honest, I open a separate document which I save to my book folder as "Book Title Summary" and write as compelling a summary as I can, without concern for length. I know my long description is always shorter than the character count.

There are a lot of resources on how to write jacket summaries, but the thing that I've found the most helpful is:
  1. Look at best-selling book summaries in the same genre.
  2. Don't give everything away.
  3. Somewhere in your closing paragraph or last sentence use this formula: "[main character] must do [certain action] or [result]."
This formula is the 140 character Tweet you'll send out to catch people's attention. It's the lead for your elevator pitch. It's the thing that will get someone to buy the damn book. That said, this won't always work. Sometimes a description does well without this formula. For example here is the long description for BELOW THE BELT:
Alisa Greer excitedly begins her doctoral program in anthropology when she meets Dr. Corwin Pierce. An awkward genius, she swears his eyes change color as a result of the light, and his cold appearance can only be a figment of her imagination. Yet as Alisa gets closer to Pierce, things even more bizarre start happening on campus and at archaeological sites that all link back to him. Students go missing under strange circumstances and inexplicable displays of light occur at ancient sites across the globe. Frightened and fascinated, she can only begin to guess who or what he is. But the truth is more disturbing than she can imagine...
My quick and dirty way to get the short description is cut this down to size in the field on the publishing page. The key is to get the content and interest generation despite the shorter length. Here's the short description I have for the same book:
Alisa Greer excitedly begins her doctoral program in anthropology when she meets Dr. Corwin Pierce. As Alisa gets closer to Pierce, bizarre things start happening on campus and at archaeological sites that all link back to him. She can only begin to guess who or what he is, but the truth is more disturbing than she can imagine... 

Book Covers


Never judge a book by its cover, unless it's an ebook.

That may as well be the message of most "indie publishing gurus." As much as authors may wish people would not judge books by covers, they do. And let's face it, if an author doesn't spend the time to make their cover look nice, how can you be sure they spent the time on their book?

I say this, knowing full well I spend a shit-ton of time on my covers. In fact, they give me a tremendous amount of grief...and they don't look like anyone else's.
I did that on purpose because I wanted the art to reflect the nature of the stories. For the Khloe Alwell series, I wanted the covers to hint at an artist's sketchbook. The main character is an artist, and art is referenced throughout the books.

That said, I am not a graphic artist. I've spent a lot of time and effort earning the knowledge of cover design I have, and it's imperfect. I went from horrible covers when I first started out, to something that is passable, and finally, with my new Rollins Pack covers, to something that is sort of, well, good.

You can, if you don't want to deal with this mess, pay someone else to make your cover. In fact, I would advise you do that if you have the resources to do so. If not, or if you're not concerned with graphics and just want a simple cover for a business book or something, use templates. There are a thousand and one sites that have resources for this.

If you choose to go the DIY route, do that. I never did that because, I have some art training and I wanted to learn the photo-editing skills it would take (also I didn't have the cash to pay someone else at the time).

If you're crazy or beyond broke, you can do what I did. Download GIMP for free (yay open source!). If you've worked with Adobe before, GIMP will feel relatively natural. If not, play around with it for a while. Spend some serious time doing this. Figure out the ideal scale for your cover, make sure to have it at least 300 DPI, and go to town. Download some free for commercial use fonts (there are a gagillion sites for this) and enjoy.

NOTE: This will take you a week of tweaking, especially if this is all new. Be patient and prepared to swear at your screen. Have things that are safe to throw nearby. And take breaks.

Categories


This is something that is somewhat arbitrary and mystical. For many books, the categories you choose will be cut and dry, but for others, you have wiggle room.

I honestly have no idea what categories to choose for most of my fiction - well, I should say, I struggle with categorization. But categories are important because this is how new readers may find you.

Actually, I lied. I know exactly what categories to choose. Choose the categories your ideal reader would choose.

*Blinks*

Who is this mythical ideal reader? For the Rollins Pack, they're late teen to early twenty-something males.  For Khloe Alwell, they're the same age, both male and female, who are deep into nerd culture. So sometimes labelling these books as YA is good, and then again, maybe it would be better to label them "new adult." My deciding factor was the age of the main character - so I keep them YA (If this is confusing, don't worry. We'll touch on this again in marketing and sales.).

PUBLISH!


Everything's entered on the publish page. You set a preliminary price (probably between 2.99 and 4.99 for the average ebook) and hit the publish button. You select all the different file types (of course!) and click through. Your book is in queue. You get an email saying it had no autovetter errors (if it did, follow the directions in the email). Now it gets reviewed and then, assuming everything's good (which is should be if you have good formatting) your book gets pushed to all the major online retailers.

Sit back and smile.

You are now an independently published author.

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If you have tips or tricks on descriptions, cover art, or categorization (or like a different digital distributor) leave a comment below! I love learning more about indie publishing and I know other readers will too!

Also check out my next post in this series on publishing print-on-demand where I will talk about the differences in that process. 

And please support your local, lovely indie bootstrapper, by visiting my website to donate or buy my books! All the links on my site give me maximum royalty percentages, as opposed to supporting big companies.

Thursday, July 16, 2015

What am I worth?

I have changed my tactics to writing, blogging, and book selling, in large part because I am not where I want to be. Obviously, if you're not where you want to be, you need to do something differently. As part of that, I've been reading a lot. I've joined a thousand and one groups, forums, mailing lists - you name it. I've reached out to who knows how many different blogs, writers, publicity gurus etc.

About 75% of the time these people write back, in some way. Usually it is a helpful way.

In one particular instance, it was a situation where the person was making the age old case that you have to spend money to make money.

Now between the two of us, my husband and I have a little under $40k of student debt. My husband works in an industry that does not support its employees, in fact, they kind of shit all over them and then stomp on them, no matter how well trained they are. Of course, he makes too much money for us to qualify for government assistance. Our parents happen to live in one of the most expensive housing markets in the country, which means we have to live with them in order to have a place to stay and food to eat. My son has health care because of the ACA. Because of where we live, we have to commute to jobs, and because of a lack of childcare, it doesn't really make sense for me to work at this point.

This is the stress I carry on my shoulders every day.

I have tried a thousand and one tactics already to get my books into readers hands, and here is this person saying the only way I can be successful is by spending money. Money. Something I don't have right now - haven't had for a few years.

I wrote the guy and he actually wrote back, and said nothing I didn't already know. I was grateful he actually responded, but the response did something to me that was unexpected. He wasn't mean, in fact, he was very professional. But it was the fact that he told me things I already knew - things I felt like I couldn't do anything about.

I broke. I just broke. Here was this guy who was supposed to be a guru and he was telling me things I already knew. I felt so defeated.

Here I was, putting every last bit of soul and effort into this - and I still wasn't financially successful. I wasn't getting reviews. I wasn't getting people to buy my books. Granted, people love the books when they read them. Any time I talk to people about them they end up buying a copy. And loving it. Seriously. But I wasn't connecting to enough readers. People weren't coming across my books and buying them. I had a steady trickle of purchases, but nothing to write home about.

I felt like a failure. I was ready to jump off a bridge. The thought actually entered my mind. I cried the rest of the day.

Slowly reason seeped into my consciousness.

The voice (in this case my father's) said: You might not be able to buy another domain, but you could change the landing page to allow for multiple brands.
Me: Okay, I can do that. Next week on update day I can do that.
The voice: Stop 'asking' for reviews. Call in all your chips. Tell anyone and everyone who you know has read your books - I need reviews.
Me: Okay. I can do that. I'll do that.

I started doing that. I felt a little better.

The voice came back (in this case my husband's): You already knew the things this guy told you. Keep working at this. Keep tweaking things. Write a blog post about this. You have more.

I did. I felt even better.

The voice came back a third time (in this case the one in my head): There are more things I haven't done. Try them. See this through. I have a purpose. I am enough.

So here I am. I have a purpose to my writing. I want to educate empathy - specifically compassion. I want everyone to know what is possible in books, with characters, with life. I want to be a catalyst for social change. I want to leave a legacy for my son. This is my purpose.

When there is a purpose, things happen. I believe that. I have everything I need to realize my purpose. I believe I will encounter those driven to work with me. There are no accidents. No coincidences. There is will, and therefore way.

I am sharing all this because I know I'm not alone. My situation is one that has played out many times before over the centuries. I know every modern author isn't in quite as dire of straits as I am. A lot of writers have day jobs, or spouses who essentially sponsor them. I know a lot of people do not need their writing to work for them. And it is nice to have that. There is comfort in that.

I am not comfortable which is why I need you to understand exactly what is at stake for me - for people like me. I need you to know me. To understand my drive. To understand why I struggle every day to do and be more.

When you read my books, understand that through everything, I am baring myself. I am giving you a piece of me to carry with you. When you read my books, you are participating in my life through the lives of my characters. That is the gift I am giving you.

Now tell me, what is it worth?

Monday, July 13, 2015

How to be an Indie Author 4: Formatting

This is the fourth post in a series about self-publishing from ideation through sales. To check out other posts in this series, click here.


Last time I wrote about editing, which most writers think of as the bear in the process. I'm here to tell you, that formatting is just as tedious, if not more so. This is where the real work for the indie author begins.

The Indie Difference

Indie tools: coffee, notepad, pen, & laptop
Formatting is a serious difference between traditionally published and independent authors. The reason is simple - this is the beginning of the publishing process.

Before we were working on the content. Editing, is really polishing content. Formatting, however, is making sure content is accessible in whatever form a manuscript takes.

For the purposes of this discussion, I'm going to talk about both digital and print-on-demand publishing. While there are many options in the wide world of digital and POD publishing, I will dive into the reasons why I made the choices I did for the distributors I did etc.

Digital

First, it should be noted, choosing a distributor will change your formatting process because different distributors do different things. For the most accessibility, I recommend the following things:
  1. Set up a style throughout your manuscript (for example first line indent for text body, chapter title/heading style for section titles).
  2. Get rid of any extra spaces unless they are necessary for content readability (extra lines, extra spaces, extra indents).
  3. Embed fonts if you're attached to them.
  4. Include a message at the beginning of your document reminding people if they got your book for free, to buy a copy because it was a lot of work to produce the book.
  5. Include an "About the Author" section at the end with a little bio about you.
  6. Include a "Connect Online" section that has all the major places readers can find you online.
  7. If you're really tech savvy, create hyperlinked table of contents that allows readers to jump easily to chapter headings (I'm not tech savvy, so I don't have this in my docs because every time I try things explode.).
Keep in mind, different file types will look differently in digital readers. If you have a reading app on your phone, ereader, or app on your computer, USE THEM. This is especially important when you're starting out because you won't have a system in place. That said, once you've done this a few times, it will become second nature, and you may decide to skip the ereader review altogether (like I do, for better or worse).

Also important to note is different distributors have different capacities. Some will only provide a single file type, like MOBI or EPUB (the most common). If you have to choose one kind of file, choose an EPUB file. However, I would strongly recommend that you not limit yourself to one type of file or one place to be read.

That said, if you have any confusion around formatting, or the distributor rejects your document for some reason, most have a guide or FAQ that you can reference for assistance. Smashwords, my ebook distributor, has a ton of resources for authors (and readers!) which are very accessible and easy to understand.

If you read all this and it stressed you out, however, you can pay someone else to format your work for you or buy a template to use. The cost varies significantly, and I cannot make recommendations this way because, well, I've never been a la cart. I've always been a bootstrapper (If you have recommendations for formatting services or templates, please comment below!).

Print-on-Demand

The second kind of formatting fun is, well, worse. Formatting for print is, as a friend once said, an art form. To format from scratch takes finesse and deep knowledge of printing.

Before you go through the nuts and bolts, make sure you include - just as you did for your digital copies - "About the Author" and "Connect Online" sections at the end of the manuscript.

Now that everything is where you need it, be sure you have selected your printer/distributor. Formatting requirements vary widely from company to company, and one set of formatting choices may not translate to another company.

In my next post on publishing, I'll talk about the reasons why you might choose one printer/distributor over another, but for the purposes of formatting, let's just recognize the two choices available (similar to digital):
  1. Use the template provided by the printer.
  2. Pay someone to go through the process for you.
If you use the template provided, make sure it matches the size of book you want (6'x9' for example). Make sure the pagination places everything on the correct page. So, the title page should have the binding margin on the left. The table of contents should start on a page with the binding margin on the left, etc.

If you pay someone else to do this for you, make sure they are comfortable with the printer/distributor you plan to use and you clearly communicate what size book you intend to have (5'x8' or 6'x9' or ?).

Even if you pay someone else to do this for you, check every chapter. Make sure there are no pages with a single word on them. Make sure the chapter headings are consistent. Make sure the fonts are what you want. Make sure the pages are tracking. Double check that binding margins are where they need to be. THIS IS IMPORTANT! If anything is wrong with the formatting, it will slow everything down. You will have to change the document, go over it again, and possibly again.

I cannot stress the importance of formatting. Once you have this process down, it makes everything easier and faster. But it does take some time to get comfortable and confident in this (I'm just now comfortable with POD and it's been almost 4 years since I started doing it!).

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Do you have any tips or tricks to make sure your formatting is correct? Have any horror stories to share? Leave a comment below!

Check out my next post in this series on publishing where I will talk about why I chose the distributors/printers I did. And to support your local, lovely indie bootstrapper, visit my website to donate or buy my books! All the links on my site give me maximum royalty percentages, as opposed to supporting big companies. Buy a book there and see how my formatting went (or didn't!).

Monday, July 6, 2015

How To Be An Indie Author 3: Editing

This is the third post in a series about self-publishing from ideation through sales. To check out other posts in this series, click here.

Last post I wrote about the writing process, or turning an idea into a first draft. Now that you have a first draft, you must begin the intense and stress-inducing process of editing.

Editing is messy, but necessary.
When talking editing in writing circles, there is a lot of ambivalence, especially when thinking about publishers and "creative control" or final say over content and style.

"I can't believe he made me take out that scene! It's my best written scene!"
"I had to write out that character."
"But I really love adjectives!"

The list of complaints could go on however, editing is necessary.

Anyone who is a professional writer (or aspiring to be) understands the importance of good editing. Sometimes this means reworking a paragraph (or entire chapter) and other times it means slicing something in half. No matter what the requirement, the reason is always this: to create a more polished, precise, and effective piece of writing.

In this post I'm actually lumping editing and proofing into one major process. When I taught composition, we separated these two things into editing (content) and proofing (grammar, spelling, punctuation). For me, these two processes are intertwined, which is why I will discuss both in a single post.

First, Edit

There are two camps about editing for the indie author, but for the purposes of this post, I'm going to share my process (which admittedly has its limits).

Once I have a first draft, I let it sit for a while. Sometimes this means a month. Sometimes it means a year - it all depends on my publishing goals and how I feel about the manuscript generally.

Then I do a first reading where I focus on making sure I've communicated major ideas, double check whether characters are developed enough, and "tie up loose ends." This often includes cutting out repetitive sentences, assuring balance in lists, and making sure I'm being consistent throughout the manuscript.

This first read-through often includes correcting spelling, grammar, and punctuation errors, though it is not the primary focus. Ultimately, the focus here is content consistency/smoothness.

Then, Proof

Now that I have all the big fixes out of the way, I can move on to details. This is a second read-through where I double check all my "there, their, and they're" usage. Because let's face it, even though I know the difference, when I'm hammering out a first draft, I'm not always all there (see what I just did?). Sometimes I'm tired. Sometimes I'm thinking about the next chapter as I scramble to get my story all onto the page. So something gets lost in the writing, and I end up typing the wrong word.

Now, this is where we start seeing the difference between Big 6 (as in Harper Collins and Penguin) published authors and the indie author. This is what also separates Riot Grrrl bootstrappers like myself, and a la carters.

While Big 6 authors may go through this process before pitching their manuscript to an agent, they will get a professional proofreader courtesy of their publisher. Sometimes this is a good thing, and the person is really thorough and other times, they are a sleep deprived intern coffee-gofer. And an author won't know, except for a few typos still in the manuscript after publication (or too many adjectives, or not enough showing, and too much telling etc).

Indie authors, especially bootstrappers, do this themselves.

Let me repeat...bootstrappers do it on their own (this is me, I'm talking about here). So when there is a typo in the final manuscript, it's my personal fault. Seriously. And I got paid worse than a Big 6 publisher intern to not find it.

Hey! Beta, Beta, Beta!

The best friend of the bootstrapping indie is the beta reader. This is a third read-through, if you have the luxury of time, by someone else. Hopefully this involves several someones.

The most success I have had with betas (and this is supported by other author friends) is to ask specific questions:

"I'm having trouble in chapter 2, can you tell me if it follows well?"
"I'm worried I might offend someone with this section of the piece, but I don't want to alienate readers. How does it read for you?"
"I don't quite like this character. Tell me what you think."

The key here is to find people who will give thorough feedback. Outside of teachers (read: ESL and English Lit), and other writers, this will be hard to find. A lot of people will say things to the effect of, "It's good. I liked it."

*Blinks*

Obviously this is unhelpful and doesn't give good direction as to what needs work. Sometimes people will be wary of giving feedback because they don't want to offend you. They worry that criticizing your work will create rifts in your relationship.

Emphasize they have immunity. You are asking for specific feedback because you need it. Ask them to be completely honest. If they don't like something, tell them you need to know why. And say it's okay.

This really makes a difference in a beta's comfort level. And you want them to be comfortable.

Hired Guns

If you have resources, you may fall into the a la cart category of indie authors (lucky you!).

It is nice to have professional editors because they do this as their job. That means you are paying (often upwards of $200) for them to find all the errant apostrophes and theres. And they will.

Which is great.

The reason is it is a lot easier for someone else to find those little mistakes than it is for you. While beta readers are helpful, and should be used as a kind of test run for gauging the receipt of manuscripts, they are not professional. They are your friends, or some other writer you found through a Facebook Group.

So if you can hire a professional editor, then do it. It will help you sleep better (Probably - I wouldn't know.). If however, you are like me, here are a few tricks to get another level of correction into your manuscript:
  1. Read it out loud. You'll find mistakes you didn't realize were there.
  2. Use spell-checkers. Seriously.
  3. Run your manuscript through grammar checkers (they aren't all created equal but you can find a few for free online...try at your own risk, i.e. proof it every other way too.).

Finally

Some writers will over analyze and freak out about the editing portion of writing. And yes, you could pour over your manuscript for ages. You could go over it a thousand times and find something else to change.

And that would be a waste of time.

At some point you have to give up the neurosis of perfectionism and accept yourself (and therefore your writing) as good enough. Someone will always be better. Someone will always be worse. The more you go through this process, the better you will become.

Also, debut books are almost always crap. I know, you've read some Big 6 writers  that were God's gift to literature. That is the exception rather than the rule. Chances are those people wrote a ton before they ever wrote their first book. They may have been in ten writing groups, had professional writers go over their manuscripts, and of course, had the benefit of Big 6 publishing house resources.

Forget them.

Don't worry about them. This is about you and where you are. Getting out there is better than being stuck behind a process. Trust me. It is liberating.

That said, do what you feel comfortable doing. If you can't handle putting out a book that is obviously a first attempt, then don't. If you need to go over your manuscript a thousand times, you're not ready to publish. Period.

Indie publishing is not an easy path. It is not for everyone. And it most certainly can send perfectionists over the edge.

If you have the opposite problem, like me, and you just want to get everything out and into the world as soon as possible because your voice is bursting out of you...wait a second. Force yourself to read through your manuscript another time. Ask at least one other person to read the damn thing. Really. You'll thank yourself later. Trust me on this, I learned that one the hard way (i.e. 2nd editions of KHLOE ALWELL series for just that reason).

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What is your editing process? Have you used the strategies above? To what success? Leave a comment below!

Be sure to check out the next post in this series, formatting! And to support your local, lovely indie bootstrapper, visit my website to donate or buy my books!

Friday, July 3, 2015

The State of Independence

No one is an island.
I've been thinking a lot about independence, specifically the ability to choose within a free framework, and the illusion of freedom.

It bothers me that anyone thinks they are free - that they are independent. No one really is. The idea that anyone can function in a vacuum, completely devoid of outside influences (total freedom, a nearly Buddhist state) is impossible in the material world.

You are not free.

There are levels, a spectrum of freedom, on which we can claim more choice or less. There are independent thinkers (I count myself one) who are able to observe a situation and choose based on their established principles and ideas as opposed to being swayed by popular opinion or carefully crafted marketing materials.

There are people who are independently wealthy (a flawed term, but for the purposed of discussion...) and able to control their environments by throwing money at problems, people, or things.

There are people who choose to isolate themselves from society, taking to the wilderness, foraging and homesteading as requirements dictate.

But in all these cases, pure independence, even in these situations, is impossible.

The independent thinker is dependent on their faculties of observation, their socialized influences, their friends, and the news for input to come to conclusions.

The independently rich person is entirely dependent on markets and systems that nurture wealth creation in order to maintain their status.

The hermit is dependent on the knowledge accumulated by society from generations in order to actively choose and succeed in his lifestyle of isolation.

The independent cannot function without outside assistance. They are, fundamentally, in relationship with the rest of the world. There is, no such thing, as independence (Happy Fourth!).

I can't help thinking about these things in relation to the work I do daily. While I am an independent author (i.e. not associated with a publisher) I do not function in a vacuum. I require many systems in place in order to do the work I do. In fact, without these systems, technological innovation, and the democratization of information, my work would be impossible. I would cease to be.

Unlike a large publishing house, I am a leaf on the wind. I can be blown this way or that by circumstances outside of my control. I can be crushed easily if systems are removed. I am still dependent.

More than anything, I am dependent on your support. You are my most crucial system, my most cherished dependency - my reader. To do what I do, I am dependent on everything you do - buying, reading, sharing, gifting, patronizing, encouraging, reviewing, and rating. And I am comfortable with this "vulnerability." So this weekend when my American readers are eating hamburgers, hot dogs, and shooting off fireworks, remember those people on whom you depend, and those who depend on you. We are all connected. We are all dependent. And that is a good thing.

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As an indie author, I'm a bit like a local business and depend on the love and support of readers like you. Please check out my website where the "buy" links support me the most (and big business the least!). 

You can also support me through becoming a patron! Even $1 helps (but the more you support, the more rewards you get!)!

Saturday, June 27, 2015

THRIVE Launched, Now What?

I've got a lot further to go.
I've been struggling the last few weeks. In the wake of THRIVE's publication, total exhaustion set in. I want to get a whole bunch of things done. I want to work. I know there are things I should be doing. I know this.

I think part of me felt like I hit my milestone and that was that. The project was over and I could space out. And it was a lot of work. And some of it paid off, but mostly it was just the beginning of a larger lead up to more things....which mean the dividends haven't come in yet.

I've been reading a lot about this, especially through my author forums, which have proved invaluable (for which I thank Clara, as strategic a person in thought as I am in feeling). In these forums, muckety mucks slum around with us peons. And it is great for the peons, and gives perspective to the muckety mucks. We find out how much more we have to do, and they realize how much they've done.

I have to say, honestly, it can be disheartening. I am at a disadvantage with what I am able to do (limited primarily by resources). But there are also things that encourage me - such as the reminder that this process is never over. Books do not stop selling - and with the internet, they can always reach more readers. There is always someone else who has not heard of me (Okay, in my case, at this point there are probably around 7 billion, but even for the famous author, there are probably 2 or 3B.).

This is actually a good thing because it means I can always do more for a book - there is always more that could lead to sales. Also it is a bad thing, because, well, it is never done.

Right now, after the insane push I made with THRIVE, some part of me thought the momentum was already there. That I could sit back and enjoy THRIVE having a life of its own. But I'm not there yet. I've hardly begun. It feels like the week after mid-terms where the tests are done, but there's another half semester to go. The nights of studying are not over. The note-taking is hardly finished. And I have no energy. And I'm struggling to get FAMILY FRIEND OR FOE rewritten, which while turning into an excellent book, is going much slower than I'd like. I have until August 2nd to finish the manuscript and upload it to Smashwords (incidentally, you should preorder it to get the 20% off price before it goes live!).

And after that I need to work on ANDREW, and redo all the Rollins Pack covers, and revamp all those books, and finish proofing SIX DEGREES.

And while all this is going on, I need to continue working on speaking engagements about THRIVE, guest posts about everything, possibly blog hops, and remembering to eat and sleep... sometime.

When I do all that, not only will I feel damn accomplished, but I will have transformed my life. And that is incredibly exciting, but it is also a lot of work. And I need to keep reminding myself that it is worth it. I need to keep developing better systems for getting everything done that needs doing, that assures forward progress.

Here's to efficiency, effectiveness, encouragement, and energy! And crossing my fingers I get all four in hand...and soon!

******************************************
Transform your life and heal through my memoir and small steps for 32 days!

Get digital copies of THRIVE: HOW I BECAME A SUPERHERO and TRANSFORM TO THRIVE: 32 DAYS FROM VICTIM TO SUPERHERO!

You can also get paperback copies of both the memoir and journal.

Monday, June 22, 2015

How To Be An Indie Author 1: Beginning

By request, this is the first post in a series about self-publishing.  I'm going to go through and every week there will be at least one indie publishing post until I'm finished describing this process.

Through the series I will explain every aspect of the process, as I've learned it, including the pain in the ass parts and the obvious easy bits. If you are starting from the beginning, this will save you a lot of grief. If you're coming at this from the middle, you may have something to add. That would be good too (i.e. comment!). There is always more to learn, more to understand, and room for improvement. As such, accept this for what it is - my experience. It is BY NO MEANS the singular authority on self-publishing. It will, however, contain a lot of information that will be valuable to anyone considering such a venture.

I've written about indie publishing before, but always piecemeal. So
I'm going to pretend you're starting from the beginning.

That is, you don't have a book yet.

Beginning

Is this a complete book idea?
Everyone has at least material for one book. At least. That said, everyone should not write that book. Writing is for disciplined people - people who commit to seeing a project through to the end. Most people will start a book and never finish it. Sometimes they'll start it several times over. Sometimes they'll brainstorm, outline, and even create a wiki for their world.

If that is all you can do, that's fine. Don't beat yourself up about it. Few people can handle the grueling process of writing a complete book.

But let's say you are disciplined. Let's say you actually finish things. Let's say, you have nothing else going on for a month and you'd like to finish a manuscript.

I've heard many different ideas about how to start, and how to finish. One that sounds good is to focus on a character. Develop a character, and then put them in a certain environment. Let the character drive the story from there, and they will, if they are a complete character. I like this as a concept, though I can't say this is how I write personally.

Another is to have a kernel of a story, or format, or whatever the hook is.

My first book, THE BROTHERS, was based on an idea of three real brothers, whose real story continues to fascinate me to this day. While the Grechs are not derived directly from these three boys, there are parts that are clear parallels. The idea of a fantasy novel based on them came to me twelve years before I wrote a single line of Khloe's story.

BELOW THE BELT came from a very different place - the need to have a science-fiction story that would appeal to female readers while still maintaining classic elements of the genre. It is affectionately called my "sell-out" book because I tried to write something commercially appealing...and...maybe it is. It sold as many copies as any of my other books. The idea was flippant, and I added pieces based on my husband's feedback and knowledge of the genre.

I can say, while I've publishing over ten books, I have probably twice as many ideas that never got off the ground. For one reason or another, I just never finished the books. So what's the difference?

Even if you never finish anything normally, you still may finish a book if the idea is right.

The idea must inspire commitment. This is especially true if writing is a hobby as opposed to your vocation. If the idea doesn't speak to you, you won't finish. Period.

Vetting Ideas

How do you know if an idea is good enough to carry you through to the end?

When I started writing, I needed the idea to nag at me. When I say nag, I mean it needs to keep popping up until I can't ignore it any more. The story idea needs to reach a point where I have to write it down or else go crazy.

This is why I have journals everywhere. And if it isn't a journal, it's a notepad. And if it isn't a notepad, it's an email to myself. I write down a few notes about whatever story kernel or character I have. If I find myself returning to that idea, imagining the next plot point or supporting characters or setting, then I know I need to write the book. This is especially true if I feel excited about the idea. If I keep thinking about the idea, but it drains my energy, it isn't worth my time. I probably won't finish writing it.

And most likely, neither will you.


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If you're starting out from scratch, does your idea feel like it will carry you through? If you have a finished manuscript, how did you decide on your idea? Leave a comment below.

Check out next week's publishing post about process and of course, be sure to visit my website to support your neighborhood indie author!

Friday, May 22, 2015

Why I Love Khloe Alwell, and You Should Too

During my launch of THRIVE, I started the process of revamping - or rather rewriting - my Khloe Alwell series.

I fell in love all over again.

I had forgotten how rich and complex the books are. I forgot the nitty gritty of all the characters. I forgot how damn sexy the boys are. Like...really. I forgot how much I totally love Laran.

In talking with a friend about my love of Laran, she grinned.
"Have you ever heard Anne Rice talk about Lestat?" she asked, twisting her lips.
"No," I said, raising my brows.
"You talk about Laran the way she talks about Lestat. Like, you really love him." Her eyes sparkled and I grinned sheepishly.
"Laran is my dream man. If they ever did a TV or movie adaptation of these books, I might have problems. My marriage might be in trouble. I mean, I think I might fall in love with Laran. I might forget the poor guy was just an actor."

And it's true. But the other guys are nothing to sniff at. I mean, I love them all for different reasons. All my characters are family to me. But Laran is... something else.

And because I love him, love all of them, I had to publish a second edition. I didn't do the best job I could have when I first published these books, so I went back. Hopefully I'm doing my characters justice. I want readers to fall in love with Khloe. To hate her attackers, get angry with her, to bite their lips as she yearns, and to cringe as she tries to reject with grace. I want them to ache when Laran enters a scene. To grumble with Constantine. To saunter with Freyr. I want them to glow with Dani.

I want readers to get bloody and bothered and caught up.

This is why I am so pleased that second editions of THE BROTHERS and LOVERS AND RIVALS are now for sale on Smashwords (and soon after on all major online retailers).

If you haven't explored Khloe yet, I invite you dive in, see humanity as you've never seen it. Explore climate change in a way that you never imagined. See myth, faith, love, sex, and high school in a wild story of self-discovery and empowerment that shows what girls are made of - the stuff of legend.

Monday, May 18, 2015

THRIVE Book Launch Week 8: Indie Sadomasochism

Right now I am sitting alone, and I'm not quite sure what to do. I had to fall back on my launch plan and Monday routine to get on track.

I am actually in my room alone, without a toddler, or any immediate obligations and it is jarring in the same way a whirlwind is. I feel out of sorts. I feel off kilter. I feel...lost.

This past week was nothing short of insane. Instead of my declared plan for last week, I went in a radically different direction and got THRIVE and TRANSFORM TO THRIVE formatted and set up for print on demand. Anyone who knows anything about publishing will recognize this is a Herculean task for a creative. It is tedious. It is time-consuming. It requires intense attention to detail. It is entirely too repetitive to be considered anything less than electronic torture.

And I did this twice.

While herding a toddler.

While my parents were out of town.

Around digital pre-order day - the day when I was sending out approximately 180 emails to media and organizations that might be interested in the books.

Needless to say, the process resulted in an insane amount of temper tantrums, both mine and my toddler's. I induced several headaches. I worked to complete exhaustion. By Saturday, I was barely functional. There was a lot of Sesame Street involved, which was a shameless saving grace.

And today I get to order the proofs. Once I get those, I can approve them for print and anyone can purchase a hard copy (including bookstores and libraries).

This was the last big hurdle in my THRIVE publication process. It was the last big hill in my publishing marathon and now I can actually see the finish. While I am still a little nervous about THRIVE's reception (because it discusses many controversial topics) I know I am doing a good thing. I know this is important work. It is why I am focused on this and this alone until it is finished.

It is inspired. The whole conversation is inspired. And I am excited to help people. I am excited to make the world a better place by having this story in it. This puts all the pain and anguish of every aspect of publication into perspective. The torture was temporary. It has passed. And now I am in a time of waiting. Waiting to see - to experience - to watch. And I know, no matter what happens, at least I find fulfillment here.

My soul is at peace.

********************************

LAUNCH UPDATE:

As I said, last week took a weird and slightly unexpected turn. With that in mind, this is what I accomplished:
  • Blog posts (plus an extra one)
  • Located list of local media outlets
  • 180~ emails sent to colleges, organizations, and media outlets about THRIVE
  • POD book covers
  • POD formatting
  • Reviewed POD files
  • Set up  POD order pages
  • Set up speaking page on site
  • Joined a few more author forums
  • Read a few publishing articles
  • Sent out social media posts on pre-order day
This week:
  • Reach out to my mentor/connector
  • Follow up on mail error messages from email blast
  • Order proofs for THRIVE and TRANSFORM TO THRIVE
  • Finish LILITH
  • Finish KHLOE book covers
  • Upload corrected/revamped KHLOE books
  • Send out social media reminders to pre-order THRIVE & TRANSFORM TO THRIVE
  • Inquiry bloggers who may be interested in guest posts etc for THRIVE.
  • Pitch to sites that have followings interested in THRIVE topics. 
  • Blog posts 
  • Breathe
I think that's more than enough. Don't you? Especially since a family friend is visiting this coming weekend.  I'm planning on really focusing on the last point. That one is going to be the most important one to remember.

Be sure to reserve your copy of THRIVE: HOW I BECAME A SUPERHERO and TRANSFORM TO THRIVE: 32 DAYS FROM VICTIM TO SUPERHERO!

Thursday, April 30, 2015

BE MY PATRON!

If you love my blogging, my books, or just love supporting creatives, I strongly urge you to become my patron on Patreon.

What is Patreon?

Patreon is a site that lets fans connect with makers of any and all stripes.

How does it work?

You sign up as a subscriber and BAM! You're a patron! You get access to an exclusive community of fans, special rewards, personal interaction, and exclusive work before ANYONE ELSE. Any time I put up a piece of writing in a given month for patronage, your account is charged your pledge. BUT you are only charged up to the limit of your budget. SO if you pledge $3 and your budget is $6, you would only get charged twice, even if I put up 3 paid pieces. It is a win-win for both of us! You get to control how much you pledge, get access to awesome stuff before anyone else, AND support this indie author.

What do you have in store for patrons?

Not gonna lie. There are some AWESOME things heading the way of my patron page. In fact, I am working on a serial story, EXCLUSIVELY for patrons. That's right. IT WILL ONLY BE ACCESSIBLE TO PATRONS.

Once a month I intend to upload one episode/chapter of the story to the patron page. As the story develops, those patrons with access to the suggestion thread are able to comment on story direction for the next chapter. While I have a general plan as to where the story is going, it is meant to be an interactive experience with my patrons.

The premise? It is admittedly in its early stages at this point, but I am committed to the main character. I'll say more after the first episode/chapter is complete.

In addition to the serial story, I have some stand-alone shorts that will be accessible FIRST on Patreon. Also artwork inspired by different novels will be available to patrons. And maybe some of that artwork will be based on fan models! Hmm. I like that idea.

So, all this is to say, patronizing your sweet indie author is awesome. You get cool stuff and help a girl out. Become my patron today!

Monday, April 27, 2015

THRIVE Book Launch Week 5: Grateful

I am jumping out of my skin because I am SO excited.

I am excited about revelation, helping people, transformation, joy, heartache, and the power and strength my journey has given me.

I am excited by the wonderful people who surround me with love and life every day. What wonderful people the world has made! How lucky I am to be blessed with them in my life!

I am so grateful for the support I have received for this project (THRIVE) already. It feels as though I am walking with arms wrapped around me, hugging me, urging me, holding me up, and pushing me ever forward - picking me up at the slightest stumble.

You, my dear friends, are what this is all about. Really. And I love each and every one of you. I really, truly do.

I would be a fraction of myself without you - a lone filament. This, I know beyond doubt, as you prove yourselves time and again. No one is alone. Each person is a moment - a point in time, in a network of relationship. Touch a thread, and ripples move across the web. And when I reach out, I see more connections than I ever expected. And this - this is glorious.

*********************
LAUNCH UPDATE

This past week went in a slightly different direction than I anticipated, in part because I had a mini burnout, inspired partially from computer troubles. Thankfully my wonderful partner corrected that. So this is what I completed in the last week:
  • 90% LOVERS & RIVALS revamped
  • Author website up and running (domain and hosting purchased etc) - http://alexisdonkin.com
  • Outreach to target group of magicworkers for campaign/marketing advice
  • Tweaking and completion (really this time!) of THRIVE manuscript
  • Developing database of contacts to receive press kit (in hopes of securing speaking engagements and possible book purchases)
  • Blog posts
  • Patreon posts
  • Brainstormed/outlined serialized writing for Patreon subscribers (more on this later!)
  • Brainstormed additional tabs for website (influences with relevant links?)
  • Implemented daily back-ups of documents
  • Outreach to author forums for social media boost & marketing advice
  • Made social media picture posts
  • Updated social media
    • Linkedin
    • G+
    • Facebook author page
    • Twitter
    • Patreon
This week I hope to get the following done:
  • LOVERS & RIVALS 100% revamped
  • BROTHERS & L&R covers revamped
  • BROTHERS & L&R revamped books on Smashwords & Amazon
  • Patreon uploads (first look at me reading book excerpt? artwork inspired by novels?)
  • Videos - 
    • intro to author site
    • intro to Patreon, 
    • Patreon thank you 
    • reading book excerpt?
  • Blog posts (of course)
  • Begin revamping LILITH & AMMON
  • Continue developing THRIVE contact database
  • Do social media/marketing planning with magicworkers
  • Contact blogs/influencers about guest posts/blurbs for book(?)
  • Finish formatting THRIVE for publication
It is a lot. I know. BUT... we're coming up on the pre-order date for THRIVE (May 15) and I need to have as much ready as I can. The more preparation, the better this whole enterprise will be.

P.S. If you want to be a part of the journey....LET ME KNOW! I need a team of committed ambassadors for THRIVE. It is an important book with an important message and I want it to help as many people as it can. With your help, its reach increases!

Tuesday, April 7, 2015

THRIVE Book Launch: Week 2

Last week I listed my marketing failures and gave an overview of my next marketing attempt, a book launch for my upcoming memoir/self-help book THRIVE.

I discovered several things last week: delegating is necessary and I might not get done all the "little" things.

When I looked at my launch schedule and weekly tasks, I realized it would be a stretch for me to get everything done. So what could I do? First I asked Christian if he would help me. This was a GOOD idea. He wanted to help me launch the book because, of course, my success is our success. It will benefit our entire family. We went through the different tasks and he chose some he would enjoy and used his talents. They also happened to be things that would take a LOT of stress off me because of the amount of time I would take if I did them (Christian's experience and knowledge set made the same tasks take half the time.).

Then I started on the biggest task of my launch plan - editing and proofing. I decided I would revamp my ENTIRE library. I recognized that when I originally published my novels, especially my early works, I climbed a steep learning curve. I made mistakes. I continue climbing that curve. I make more mistakes. I go back. I correct. That is the biggest piece of this whole process - correction.

And of course, it also takes the longest time. I made it about half-way through my editing/proofing of THE BROTHERS last week. This was in part because it had the most corrections necessary (I hope) and also because I had a lot of family obligations as it was Holy Week. Thankfully, Holy Week is only one week of the year and I don't have any other major obligations during my launch plan. I can, from now on, devote every spare minute to my process.

And I will.

So far, I have completed the following:
  • Developed my launch plan
  • Delegated tasks to Christian
  • Brainstormed potential influencers in THRIVE content areas
  • Half my proofing goal of THE BROTHERS
  • 85% my proofing/editing goal of THRIVE
  • 100% my proofing/editng goal of THRIVE JOURNAL GUIDE
  • Website design/content upload
  • Weekly blog posts
  • Weekly Patreon uploads
This week my plan is to work on the following:
  • Finish proofing THE BROTHERS
  • Finish proofing THRIVE
  • Weekly blog post (check!)
  • Weekly Patreon upload
  • Revamp my book descriptions and update on Smashwords
  • Brainstorm author video topics
I'm confident I can get this done, even while managing a 19 month old. As things are completed, like the website, I will update everyone through Patreon, Twitter, G+, and Facebook with links.

Also, if you, dear readers, are interested in helping me to launch my book, let me know! I will be soliciting social media ambassadors as we get closer to launch (June 1 will be the beginning of the social media campaign). If you want to post to your networks on my behalf with pre-fabbed posts courtesy of moi, LET ME KNOW! Keep it in mind....and I'll keep you posted.

Here's to launch inertia building!

Monday, March 30, 2015

My Book Launch Extravaganza

Is this the last door I have to walk through?
Thus far I haven't had much success in marketing my books. I have tried many things and none of them have really made a difference in sales. Let's take a look...
  1. Blog tours - after contacting multiple websites (like almost 100) I got one site interested...if I had my book in paper form.
  2. Soliciting honest reviews - no one followed through.
  3. Book giveaways - this only generated moderate interest...
  4. Asking people to talk about the book (friends etc) - no one did, except maybe my dad...and a couple true believers (who I really love for their devotion)
  5. Publishing multiple books in one calendar year - not as much profit generation as you might think.
  6. Guest posts on other blogs - only got one or two to happen.
  7. Goodreads - cut off self-published entries and is not hooked up to any social media so...why?
  8. Connecting with other writers - just a lot of stress from people who are fumbling around just as much as I was
  9. Wattpad - still not sure how to connect with readers here...
  10. Twitter - not really my market for my books so just led to a bunch of mutual following without many sales.
  11. Facebook groups - asking for help...few responses if ANY
  12. Facebook pages - minor interest/reach with few sales if any
  13. Signing up for mentors - none
  14. Asking for mentors in entrepreneur organizations - uh....NONE
  15. Having scheduled blog posts - I have no idea how this influences sales...or doesn't. My following and favorites on Twitter has increased because of this and definitely my Facebook engagement increased. But sales? Hmm.
  16. Getting published in literary magazines or websites - I wouldn't know because even with extensive research on the zines/sites, I still haven't gotten published here. I think this is in part because my stories are too...political and generally dark. No one wants to read about dystopian reproductive rights...says the average genre journal...
  17. Sending book launch press kits to media outlets - zip...and no coverage (This is after I modeled my press kit after those available on line and had people who submit these REGULARLY check them out for viability.)
So you see, I've tried A LOT of stuff. I have. But I never tried a serious launch.

Which is what I'm doing now.

My goal is to have THRIVE, my upcoming memoir/self-help book available for pre-order on Smashwords by May 15 (goal remember...) and outright purchase June 15. Along with this, I plan to have a journal guide/daily meditation book available along the same lines as the book (to be used during or after reading, although it could be stand alone) available one the same dates.

I am being really aggressive. In preparation for the launch, I am designing/building an author website (finally!), revamping my current library (Read: double extra special proofing of text as well as redoing/sprucing cover art AND revamping book descriptions etc). I have a social media campaign strategy which I will be asking for help on (and participants will receive huge thanks in video and the website). I will be developing a press kit and will send this out to all the media outlets I know, and possibly organizations with interests related to the topics in THRIVE.

This is a big deal. I am very passionate about this book because I am doing something with it that I have never done - I am revealing myself. More than anything I've produced, this is important to me and it must do well. It must because through the vulnerability of my revelation, I can help people. Yes, the success would be nice for me, but the purpose of this isn't me. It is about helping people, changing perspectives, and making an impact for the better. I am committed to this, burned bridges behind me, burned the boats...however you want to think about it. Because once this book is published, there are no take backs. It cannot be undone.

And that is scary. And exciting. And thus...I will do something else I have never done - a real book launch.

In the time leading up to May 15 and June 15, I will periodically blog about the process and the book (hopefully will get some guest posts going at a few other sites). I will let everyone know when the website is up (hopefully by May 15). And of course, I will probably have a few videos (hopefully) about the book and available on the website and my YouTube channel (which I've largely ignored to this point).

It's a big deal. It's a big plan with an aggressive timeline and multi-prong approach. It's big. And it's kinda my last shot. It's kinda all of the eggs.

I'm pretty sure it will work. I'm crossing my fingers.

Saturday, July 12, 2014

Mastermind Groups, Mentors, and Grunts - Oh My!

Recently I've begun listening to binaural beats, relaxation tracks, and subliminal affirmations.

I know. Hooby dooby shit. But stick with me on this.

As I wrote earlier this year, life has been generally sucky. In fact, it's been so sucky, I decided (with the prompting one can only get from a meditative state) to write about this experience and the lessons I've learned from it.

That, however, is a different story.

The other more interesting and helpful prompt I received was about a mastermind group. Actually, I was thinking about ways to help my husband out of his funk and in the end, I came to realize it was a route for both of us.

 

 What is a Mastermind Group?


A mastermind group is a small group (maybe 6 at the max, but generally 3-4 people) of peers committed to helping one another achieve each other's goals. This is primarily self-work in the career area, but it doesn't have to stay there. If the group decided to take a session to brainstorm about ways to get their dream houses, I'm sure that would work just fine. It is really a tool for the group, so whatever the group decides, that's how it will work.

Ideally each group member brings different things to the table within a given area. You might even be a member of several different groups that focus on different areas. In my ideal world, I'd probably have a mommy-blogger group and an indie genre writing group (and by ideal world, I mean by the end of August...hint hint!).

But this mastermind group is only one transformative tool - granted an awesome one - but still only one. I feel that both my husband and I need a little more...

 O Mentor, Where Art Thou?


In comes the idea of mentor. Now I've wanted mentors - explicitly - for some time. I just had no clue how to go about courting someone who would spend the time on someone like me (I imagine this is a common problem for people.). Of course, my little meditation prompt led me to the perfect website that had the exact information I needed to read.

Just ask.

I mean, don't ask something like (insert Mr. Rogers' theme), "Won't-you-be-my-mentor?" but instead ask specific questions to people who you admire and think would have helpful answers. These are the kinds of people you want around you anyway - helpful people. Accessible helpful people who actually look at their Twitter mentions or their Facebook pages AND make seven figures annually are kind of amazing and perfect to answer your questions.

Yes, you can wade through thousands of websites and forums trying to find the information you seek, but wouldn't it be nicer just to go straight to the source? The idea of that kind of tedious research gives me a headache. Hell, just searching for people to ask questions of gave me a headache.

The Right Steps


Now that I have a plan of action, I have to put it into action. To be honest, just figuring this out today was a huge step in the right direction. Researching people was tiring, but again, a huge step in the right direction. And now? I need a break.

Even God rested. I'm just saying.

So what will I do the rest of today? Obviously I'm going to listen to my meditative tracks because clearly they're making a huge difference for me. I'm also going to write at least 1000 words because I really need to for my sanity. And then I'm going to listen to Jackson Browne because I'm supposed to be performing in a few weeks at a tribute night to the guy and he might show up (he does live around here).

Phew. I need to get realistic here; there's actually no rest for the wicked...

Saturday, June 21, 2014

Bootstrappers, A La Carts, and Whole Hogs

I hate the word "independent" because I feel like it's false advertising. Writers should come with labels just like vegetarians:

I'm a pesca-ova-lactarian.
I eat cheese, and chicken, but no beef.
I'm a cheese and veggie kind of girl.
No, I don't even eat honey.

Now, to be honest, I think anyone who eats any kind of animal flesh cannot call themselves vegetarian. When it comes to animal products, I think there are really three categories of food consumers: vegans (purists), vegetarians (digestively challenged?), and everyone else (see-foodists).

That's kind of how I feel about writing, but maybe there's a few additional categories.

There's the traditional writers (whole hogs), or those who went with publishers (big 6 or otherwise). Then there are the hybrid writers, which are kind of like those pesca-ova-lacta-poultry-bullshit vegetarians - trying to reap the rewards of both labels (many of them doing an excellent job, it should be noted!).

Then of course, there are the a la carts. These are people who pay someone else to do various writing services. Now, I'm not saying it isn't a good idea to involve other people, or that we don't need help...but...call a spade a spade. A. LA. CART.

And finally, there's the bootstrappers. The purists. The people who are so committed to the idea of indie, it's embarrassing. I have pictures of these people in my head - you know, that crazy straight-edge punk in your freshman dorm who wrote "straight-edge" in his own blood and then listened to the Misfits all day? Yeah. Those people. Totally bonkers. I mean, why - why - would anyone in their right mind choose to go completely DIY?!

Ahem.

*waves frantically with both hands while jumping up and down and grinning maniacally*

HIIiiiiii! That'd be me.

I'm a bootstrapper. I hate when someone who is only sort of independent claims this word. It's my word. It belongs to people like me. I'm the epitome of independent. I do everything myself. I'm responsible for my complete success or failure. I'm responsible for the flowery words, the typos, the turns of phrase, and the paragraph going off on someone's delicious sandwich (food centered today apparently). Me. Only me. I'm the American myth - the American legend. I am the American dream. I'm completely, beautifully, gloriously independent. Those other guys are posers! Pretenders! They say you need to have an editor. You need to go to conferences. You need to have a cover designer. But that's bullshit. I don't need these things. I can do it myself.

Be precise with your language people! I mean, we're frickin' writers here!

I imagine this is what being vegan must feel like.

Sort of.

Except, the thing is, help is nice. I don't actually begrudge people for paying for services. I just hate feeling like everyone has a sugardaddy footing their service bill. I mean, those conference tickets are expensive. Hundreds of dollars could pay my monthly loan payment (one of them anyway). As my starving artist indie self, I really can't purchase entry to a writer's conference. I can't justify spending hundreds of dollars on editing services when I need to buy clothes for my baby and tools so my husband can do his job.

I'm not in the same league as these other "indie" authors. We're not in the same league because we have different levels of support. Living on one income, while being a stay at home mom, and writing...it's not easy. Granted, I was forced to develop a bunch of skills. I was forced to research things on my own. I was forced to do things that if I'd been in a comfy big 6 situation, I would never have done. You know, like figuring out how to make beet burgers, kale chips, or baking with agave nectar.

There's a reason why bootstrappers are so tough. It might take us a while to get where we're aiming, but we'll get there. We stumble and we trip, and we take detours. But we do our own course correction. We figure it out on our own. I mean seriously, how much more American can you get.


Monday, May 12, 2014

Impossible Failure: Extreme Effort Yields Extreme Success

Recently my life has been a bit crazy. We have 2 weddings coming up, a few trips (my husband's going a bachelor weekend and I'm taking the baby back East),  and at least one baby shower. I published 2 books in one week. I've been working out like crazy AND the baby's teething (like the whole mouth...it's crazypants!). Plus it was crazy hot...

Oh, and I'm trying to finish FRIEND OR FOE (working title for Khloe Book #4). I'm 70k into it....so I'll probably need at least 30k more - possibly as much as 60k depending on how loose ends tie up.

I'm working so hard to keep things moving and going. It's a struggle to get anything out, let alone make sure my formatting doesn't suck the big one... and then I see another email congratulating someone else for being a bestseller or whatever.

I want to break something.

I'm working so hard and often it feels like I'm getting little or nothing in return. I know this is a long game and slow and steady wins the race, but things could go a little faster. I look at my Smashwords profile page and see the collection of books I've written and know I'm on the right track...but couldn't that track have a little more tangible success?

Then again, what is success?

For an indie author among thousands upon thousands (millions?) it's hard to say. What is enough? What makes it a hobby? What is reckless abandon or ambition? How many readers are enough? When do you stop writing?

For me, I'm still pretty far from my end goal (my end goal being a ridiculous amount of readers). My annual writing goal is half way complete (3 books published and a fourth half way done). Every subsequent year I want to publish another 7 books. Even if I have another kid. Even if I have TWO. I will keep writing. I will keep publishing.

So while I find it discouraging when a week goes by without much writing (like this past one) or I read an email celebrating the same 5 successful "indie" authors who have a leg up from their past lives of traditional publication, I won't give up. I'll never quit. It's like working out - consistency wins. I see my arms and legs transforming. Slowly everything else transforms before me. There's no other thing to do. If you put so much effort into something, it's impossible to fail.

I believe that.

Impossible.

Wednesday, March 26, 2014

Changing the Writing Process

I feel pretty good about this plan thing - still.

I have 2 nonfiction books close to done (just a few tweaks here and there and then they can be published! Woohoo!).

Currently I'm working on my third book in my 2014 master writer plan, which has been a real learning experience. The nonfiction books were easy for me to write because they were based on real life experience. This fiction book, while not difficult, has stretched me as a writer.

Typically when I write fiction I don't know what's going to happen. In fact, if I know what's going to happen (i.e. outline the story in advance) I can't write it. I don't care. it's one of the reasons I've put off finishing Khloe's final book and the third in the ROLLINS PACK. I already know the answer to the question I'm asking and I'd much rather be surprised by the direction of the story than know exactly what I'm getting.

There are serious disadvantages to such a process. For example, I never know what's going to happen. It means that I can sometimes get lost in weird details and then in the rewriting process I have to go back and rework significant portions of the story. Often I get stuck on a part. The characters end up at a point which should be easy to write (this happens, so x follows) but instead I get blocked and I have no idea what happens next.

I become a slave to my creative inspiration with this type of process. But it's not all bad.

The major benefit of this process style is that I'm motivated to finish. It's how I wrote THE BROTHERS in 2 weeks time. It's how I wrote JAMES in less than a month. When I'm on, I'm really on. I'm manic.

This current book however, is too complicated for that. It's a single narrative, and yet it's episodic. There are themes and hidden gems in every chapter. There are connections and layers upon layers. There are a lot of things that have to happen at the right time in the right order for it to work as a book. Everything has to be just right. On top of that, everything in the writing changes from chapter to chapter so it makes it difficult to navigate without some kind of road map. I can't rely on my creative muse of the moment. I had to change my process.


While I didn't create an outline as such, I did make a list of plot points. I also have another list I'm using as direction for each chapter (though I won't explain what the list is because I don't want to spoil the book for you when you read it). I have to consult this every time I work on it. This is in part so that I keep in mind the general direction of the book, but also to get my mind back into gear. If I didn't, I really would get lost in the writing.

Because of this process, I could still finish writing this in a week as long as I figure out how everything fits together (and I have enough writing time with caring for the baby). I want to finish it in a week, but we'll see.

By way of letting you know a little more, I will say this: the current project is for adults - VERY much for adults. The themes are sometimes gruesome, sometimes sexual, very philosophical, sometimes spiritual and things get pretty graphic. This is the book I've always wanted to write but couldn't until now. I didn't realize I wanted to write it until now (sounds weird, but it's a process, so bear with me). It's home is somewhere between fantasy and science-fiction with a dose of literary fiction.

If it ends up being the length I expect, then I'm a third done with the first draft.

I know. That told you hardly anything. But I promise my next post will be less of a tease. Really. In the mean time, send me positive vibes and hopefully I'll get an average of 4x my daily goal written in the next 7 days.

That would mean I'd be finished with writing this current project. And I could get to rewriting. And coverart. And publishing.

And that would be awesome.

Monday, March 17, 2014

One Week Later - 2014 Writing Plan In Action

I can't believe it took me this long to figure out the best way to divide and conquer writing! Why didn't I do this before?!

So far reaching my daily goal has been very doable for me. When I have a day that I can't for some reason, I just make up the difference the next day. I've been following this plan for a week and I'm actually a little ahead of my word count goals AND I'm finished with my first book and have moved onto the second which may be finished sooner than I expected.

Phew!

Things are moving faster than I anticipated in part because my word counts were just estimates. In some cases they were pretty far off (50% off for several of the non-fiction pieces). It also helps that I had some of the writing done already (in one form or another). In short, I'm jamming. It's a great place to be. It's a place of power.

I feel so empowered by the movement on my 2014 writing plan, I'm already aggressively pursuing other things (after I meet my word count daily that is!), including where we want to live etc. I've been doing yoga every night along with journaling. The whole thing has made my life so much clearer. I feel like a completely different person.

Now that I've taken some of the clear steps I have to figure out the next ones - such as promotion (i.e. how to get the readers), how to get the house, the car, and make the connections I need to make. I wanted to share my immediate joy with you now, and let you know how helpful I've found this process so far. Next time (or at least soon) I'll share with you some of the insights I've come across in promotion etc. Hopefully they'll shed some light on things for other writers and creatives in similar situations.

And now some more steps...

Monday, March 10, 2014

The 2014 Master Writer Plan Part 1: Process & Publication

By divine intervention I came across an action plan for promoting indie books and developing a platform. It was a hallelujah moment for me. This was the thing I've been looking for! These were the questions I needed to ask myself! Finally! Someone had put together some actionable steps for me to pursue one by one in order to get the word out about my beloved creations!

As you may have guessed, my strong suit is promotion. :-D

So of course I devoured the information and quickly realized it raised more questions than it answered.

Not only did I realize how lacking my knowledge was of social media campaigns, I also realized how incredibly scatter-shot and scatterbrained my attempts had been. I was operating with the whole, "throw everything at it and something will stick" mentality. I've known I needed to change my approach, but I just wasn't sure how to go about doing it.

Well, I started going through the questions this site asked. Then I asked more questions of myself. Then I brainstormed. Then I asked other people these questions. Then I brainstormed some more. Then I prioritized based on expected ease and projected impact of these various actions. Then I made a list.

All along I said I wanted to publish 7 more books this year (and pretty much every year after as long as I am writing) but I wasn't sure how I could do it. While there are specific actionable parts of promotion that need to be thought through, I also needed to get clear about how I could break down my word counts in the time left of this year in order to reach my goal.

As my husband says, each new book promotes every previous book. That's the beauty of having a collection published.

In an effort to ensure my success with my publishing goal (and subsequent promo overhaul) I needed to make sure my word counts were reasonable and that I was giving myself enough time to edit, proof, format, and publish each manuscript.

I needed to not only break down things into daily goals, but also weekly and monthly across the different aspects of publishing (cover design etc).

The result is the following:
  • Monthly word count goal: 31,000 words
  • Weekly word count goal: 7350 words
  • Daily word count goal: 1050 words
  • Monthly editing goal: 1 book
  • Monthly publishing goal: 1 book
  • Monthly cover goal: 1 cover
There will likely be a lag at the beginning which will stretch through the year because of the process of writing and publishing (i.e. March will not have a publishing goal and December won't have a word count goal).

These are separate from any promotion work I do - including blog posts, Twitter, Facebook, videos, podcasts, etc. I'm not exactly sure how the promotion goals are going to fit into my days because I'm not exactly sure how much time I want to devote to each thing and what those things will be. I think initially there's going to be a lot of time spent on cleaning things up (which will be a real pain and may take the place of some of the other writing/publishing goals in various months).

I plan to detail my efforts in my publishing goal for 2014 as well as my promotional goals. I hope others will find the process enlightening and helpful, especially for those who were/are as clueless as I have been. That said, I'd better get writing!